MARC details
| 000 -LEADER |
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| fixed length control field |
03814nam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781637420539 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190417s2021 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781637420539 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-cc--- |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF |
| Item number |
.C456 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krokou, Danai, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The Chinese e-merging market : |
| Remainder of title |
digital China and its social media landscape / |
| Statement of responsibility, etc. |
Danai Krokou. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (227 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
International business collection, |
| 500 ## - GENERAL NOTE |
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| General note |
Includes bibliographical references (pages 215-217) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- |
| Title |
China's e-tail revolution: why China and why sell online -- |
| -- |
Online consumer behavior in China -- |
| -- |
What do they value most? -- |
| -- |
How to market your products and services online -- |
| -- |
The big two: WeChat and Sina Weibo -- |
| -- |
How to market on Wechat -- |
| -- |
How to market on Weibo -- |
| -- |
Tik Tok: a newcomer -- |
| -- |
The taobao phenomenon: can you beat the giant? -- |
| -- |
How to sell online -- |
| -- |
Alternative solutions -- |
| -- |
Payment methods -- |
| -- |
Digital laws and regulations in China -- |
| -- |
Key strategies for different company types -- |
| -- |
Managing practical challenges -- |
| -- |
The future of e-commerce and technology in China -- |
| -- |
The future of Chinese retail -- |
| -- |
Post-pandemic China and the 5G battle -- |
| -- |
China going global -- |
| -- |
Final thoughts and recommendations -- |
| -- |
2020 digital China in numbers. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China's online population is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market.E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment.This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Description based on PDF viewed 04/26/2021. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| Geographic subdivision |
China. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Chinese e-commerce. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Chinese online market. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Chinese e-tail. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
China social media marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
China investment. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
China marketing strategy. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
China marketing. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001102.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001102.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2021 |
| Koha item type |
|
| Classification part |
HF. |
| VENDOR |
Business Expert Press |
| COST |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |