MARC details
| 000 -LEADER |
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| fixed length control field |
03756nam a2200685 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10478045 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240828225707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110627s2011 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606491607 |
| Qualifying information |
((electronic)l(electronic)ctronic)l((electronic)l(electronic)ctronic)ctronic bk. |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF |
| Item number |
.B855 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wong, Ho Yin, |
| Relator term |
1 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building a marketing plan |
| Remainder of title |
a complete guide / |
| Statement of responsibility, etc. |
Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 electronic text (xiv, 221 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing strategy collection, |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
List of illustrations -- |
| Title |
Foreword -- |
| -- |
Acknowledgments -- |
| -- |
1. Introduction to marketing planning -- |
| -- |
2. The situation analysis -- |
| -- |
3. Analyzing the target market, part 1, marketing research -- |
| -- |
4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- |
| -- |
5. Marketing objectives and strategy formulation -- |
| -- |
6. Planning for products and brands -- |
| -- |
7. Planning for pricing -- |
| -- |
8. Planning for integrated marketing communications -- |
| -- |
9. Planning for distribution channels and market logistics -- |
| -- |
10. Marketing implementation and control -- |
| -- |
Appendix: Pindari Boomerang Factory marketing plan example -- |
| -- |
Notes -- |
| -- |
References -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF t.p. (viewed on June 27, 2011). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Marketing planning |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing plan |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Implementation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Boston Consulting Group |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Target marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Segmentation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Positioning |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing objectives |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
SMART objectives |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Four Ps |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Product life cycle |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Ansoff matrix |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing implementation |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Control processes |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
McKinsey Seven S framework |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
New product development process |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Pricing approaches |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Situational analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Competitive analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Competitive advantage |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
SWOT analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PEST analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing metrics |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Radel, Kylie. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramsaran-Fowdar, Roshnee. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
108 |
| d |
Izabel Groves |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number suffix |
2011 |
| Koha item type |
|
| Classification part |
HF. |