MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03569nam a2200517 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9781637420812 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190417s2021 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781637420812 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF |
| Item number |
.B736 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aggarwal, Chahat, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding & AI : |
| Remainder of title |
leveraging technology to generate brand revenue / |
| Statement of responsibility, etc. |
Chahat Aggarwal. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branding and artificial intelligence |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Branding and AI |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xvi, 199 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Marketing collection, |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Branding 101 -- |
| Title |
Chapter 2. Brand awareness -- |
| -- |
Chapter 3. Brand to business -- |
| -- |
Chapter 4. Brand ROI -- |
| -- |
Chapter 5. Brand process -- |
| -- |
Chapter 6. Brand champions -- |
| -- |
Chapter 7. Guilty brands -- |
| -- |
Chapter 8. Affecting perception -- |
| -- |
Chapter 9. Personal brand -- |
| -- |
Chapter 10. Artificial intelligence -- |
| -- |
Chapter 11. Artificial behavior -- |
| -- |
Chapter 12. AI limitations -- |
| -- |
Chapter 13. nAI versus humans -- |
| -- |
Chapter 14. Future of AI. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on PDF viewed 07/03/2021. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quantitative research. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing strategy. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Case studies. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Branding and marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Artificial intelligence tools. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Increase revenue. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Business growth and principles. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Amazon case study. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Worksheet and templates. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
None of voice. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Brand personality. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Mission and vision. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001120.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001120.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2021 |
| Koha item type |
|
| Classification part |
HF. |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |