MARC details
| 000 -LEADER |
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| fixed length control field |
03597nam a2200601 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
11252268 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240918231416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160914s2016 nyu foa 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631575617 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA |
| Item number |
.B543 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Park, Patrick H., |
| Relator term |
1 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Big data war : |
| Remainder of title |
how to survive global big data competition / |
| Statement of responsibility, etc. |
Patrick H. Park. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (x, 195 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Big data and business analytics collection, |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Dump the data -- |
| Title |
1. Global data war -- |
| -- |
2. Why did Google TV fail? -- |
| -- |
3. Why do they analyze data? -- |
| -- |
Part 2. Data is human -- |
| -- |
4. Think as a customer -- |
| -- |
5. Big data, start from human -- |
| -- |
6. Why does Nike compete with Nintendo? -- |
| -- |
Part 3. Data is created by me -- |
| -- |
7. Knowing necessary data is everything in data analytics -- |
| -- |
8. Create data -- |
| -- |
Part 4. We don't need the past -- |
| -- |
9. Predict human unconsciousness -- |
| -- |
10. Anything with a pattern can be predicted -- |
| -- |
Part 5. What matters at the end is performance -- |
| -- |
11. Data is strategy -- |
| -- |
12. Big data, a long way to go -- |
| -- |
Epilogue -- |
| -- |
About the author -- |
| -- |
Index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Written by Patrick H. Park, an author of Brain Work (Korea, 2014). The book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The author, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies. Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author's know-how from direct and indirect experiences is condensed. How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, and Google in search expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from PDF title page (viewed on September 14, 2016). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quantitative research. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Amazon |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Apple |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
big data |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
business intelligence |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
consulting |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer analysis |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
customer profiling |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
CRM |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
data |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
deep learning |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Facebook |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Google |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
IT |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
machine learning |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
MBA |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
product profiling |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
problem solving |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Tech |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Venture |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
108 |
| d |
Izabel Groves |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number suffix |
2016 |
| Koha item type |
|
| Classification part |
QA. |
| Item part |
2021-2022 |