MARC details
| 000 -LEADER |
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| fixed length control field |
05031cam a2200613 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn805701697 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120728t20132013ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2012028267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781555708894 |
| Qualifying information |
|
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000049731802 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHBIS |
| System control number |
007346077 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHDSB |
| System control number |
006174865 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHNEW |
| System control number |
000626323 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHVBK |
| System control number |
140070761 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHVBK |
| System control number |
306944057 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
CHVBK |
| System control number |
329282743 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NLGGC |
| System control number |
357567080 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
14799392 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
1602866 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
LML |
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NTE |
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TXA |
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YDXCP |
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CDX |
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SGB |
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BDX |
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BWX |
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GYG |
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VQT |
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CHVBK |
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NLGGC |
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VP@ |
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XII |
| -- |
CNEDM |
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CGN |
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BUR |
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OCLCQ |
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NDS |
| -- |
OCLCO |
| -- |
OCLCQ |
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OMB |
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GL3 |
| -- |
SFR |
| -- |
GILDS |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
M@S |
| -- |
OCLCO |
| -- |
QE2 |
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AU@ |
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OCLCO |
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CPO |
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CNO |
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CNCLB |
| -- |
OCLCA |
| -- |
OCLCO |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
Z692 |
| Item number |
.M375 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kennedy, Marie R, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing your library's electronic resources : |
| Remainder of title |
a how-to-do-it manual for librarians / |
| Statement of responsibility, etc. |
Marie R. Kennedy and Cheryl LaGuardia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
Neal-Schuman, an imprint of the American Library Association, |
| Date of publication, distribution, etc. |
(c)2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 177 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
How-to-do-it manual for librarians |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PART 1. -- |
| Title |
How to design your marketing plan : |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 2. -- |
| Title |
Sample marketing plan reports : |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Appendix 1. Milner Library logo -- |
| Title |
Appendix 2. Activity planning feedback -- |
| -- |
Appendix 3. Speaker assessment form -- |
| -- |
Appendix 4. Target audience/specific media -- |
| -- |
Appendix 5. Media contacts -- |
| -- |
Appendix 6. Marketing timeline for standing annual activities -- |
| -- |
Appendix 7. Public relation/marketing request -- |
| -- |
Appendix 8. Flier posting information ; Mailbox stuffing information -- |
| -- |
Appendix 9. Table tent guidelines for campus dining halls. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Determine the purpose of your marketing plan : -- |
| Title |
What you can discover about your e-resources right now ; -- |
| -- |
Speak with one message ; -- |
| -- |
Everybody does the marketing ; -- |
| -- |
Be mindful of competing interests ; -- |
| -- |
Marketing makes your patrons smarter ; -- |
| -- |
Gather the troops -- |
| -- |
Fashion your marketing plan : Components of a marketing place -- |
| -- |
Implement your marketing plan : Make your plan a reality ; -- |
| -- |
Marketing your electronic resources can change your library -- |
| -- |
Constructing your written marketing plan report : Write for your audience ; -- |
| -- |
Address the components in your report ; -- |
| -- |
Wrap it up -- |
| -- |
Assess your marketing plan : First, take a good, long, hard look at your library website ; -- |
| -- |
Then, take a good, long, hard look at your electronic resources ; -- |
| -- |
Now, ask yourself assessment questions ; -- |
| -- |
A rubric may help ; -- |
| -- |
Marketing takes money, and assessing the marketing takes money ; -- |
| -- |
Market your electronic resources ethically -- |
| -- |
Revise and update your marketing plan ("lather, rinse, and repeat") : Give yourself time to think ; -- |
| -- |
Revise your plan ; -- |
| -- |
Communicate your successes or failures in marketing |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Example 1. Marketing plan from an all-electronic library : -- |
| Title |
-Statewide marketing and communications plan, NOVELny: -- |
| -- |
-New York Online Virtual Electronic Library -- |
| -- |
Example 2. Marketing plan from a public library, sample 1 : -- |
| -- |
-Winnetka-Northfield Public Library District, "Building a buzz" -- |
| -- |
Example 3. Marketing plan from a public library, sample 2 : -- |
| -- |
-Worthington Libraries 2012 communication and development plan -- |
| -- |
Example 4. Marketing plan from a university library : -- |
| -- |
-Milner Library, Illinois State University 2012-2014 marketing plan -- |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic information resources |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Special collections |
| -- |
Electronic information resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| Geographic subdivision |
United States |
| General subdivision |
Marketing |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaGuardia, Cheryl. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| -- |
Supplementary material |
| Uniform Resource Identifier |
<a href="http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources">http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| DONATED BY: |
|
| Classification part |
Z |
| PUBLICATION YEAR |
2013 |
| print -BUDGET LINE 10-1411-7022-? |
STAFF |
| 994 ## - |
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| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |