Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 64039)

MARC details
000 -LEADER
fixed length control field 01833cam a2200433Mi 4500
001 - CONTROL NUMBER
control field ocn827949462
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230615163406.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121211s2013 ohua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1111580219
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781111580216
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)827949462
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency OCLCO
-- YDXCP
-- SBI
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBIO
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123.A567.A384 2013
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123.S556.A384 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
Relator term Author
9 (RLIN) 9436
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp,
Medium [print]
250 ## - EDITION STATEMENT
Edition statement ninth edition
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. (c)2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 729 pages :
Other physical details illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition published in 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 7984
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 9437
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
9 (RLIN) 9439
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 9438
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Andrews, J. Craig.
Relator term Author
9 (RLIN) 9440
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c 1
d CYNTHIA SNELL
a 1
b CYNTHIA SNELL
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b16983580
b 05-02-18
c 05-06-13
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference (Library Use ONLY)
Classification part HF
PUBLICATION YEAR 2013
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2020-10-24
COST 0.00
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001850565
j 2
l cirr
o -
p 0.00
q -
r -
s o
t 69
u 4
v 1
w 4
x 0
y .i20009872
z 05-06-13
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 08-08-13
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          G. Allen Fleece Library G. Allen Fleece Library Reference (1st floor - front of library) 10/24/2020 0.00   HF5415.123 .S556 2013 31923001850565 01/22/2024 07/15/2018 Reference (Library Use ONLY)

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