MARC details
| 000 -LEADER |
|---|
| fixed length control field |
22499cam a2200649 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn920680568 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150904s2017 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015033275 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
20179033840 |
| Source |
can |
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
(AMICUS)000045241415 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134310824 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134319056 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000055397900 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NLC |
| System control number |
000045241415 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
16312017 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
OCLCF |
| -- |
BTCTA |
| -- |
CDX |
| -- |
NLC |
| -- |
AU@ |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
SBI |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5718 |
| Item number |
.E934 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thill, John V., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Excellence in business communication /John V. Thill, Courtland L. Bovee. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
(c)2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlviii, 623 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Professional Communication in a Digital, Social, Mobile World -- |
| Title |
Communicating At Jetblue -- |
| -- |
Understanding Why Communication Matters -- |
| -- |
Communication Is Important to Your Career -- |
| -- |
Communication Is Important to Your Company -- |
| -- |
What Makes Business Communication Effective? -- |
| -- |
Communicating as a Professional -- |
| -- |
Understanding What Employers Expect from You -- |
| -- |
Communicating in an Organizational Context -- |
| -- |
Adopting an Audience-Centered Approach -- |
| -- |
Exploring the Communication Process -- |
| -- |
The Basic Communication Model -- |
| -- |
The Social Communication Model -- |
| -- |
The Mobile Revolution -- |
| -- |
The Rise of Mobile as a Communication Platform -- |
| -- |
How Mobile Technologies Are Changing Business Communication -- |
| -- |
Using Technology to Improve Business Communication -- |
| -- |
Keeping Technology in Perspective -- |
| -- |
Guarding Against Information Overload -- |
| -- |
Using Technological Tools Productively -- |
| -- |
Reconnecting with People -- |
| -- |
Committing to Ethical and Legal Communication -- |
| -- |
Distinguishing Ethical Dilemmas from Ethical Lapses -- |
| -- |
Ensuring Ethical Communication -- |
| -- |
Ensuring Legal Communication -- |
| -- |
Applying What You've Learned -- |
| -- |
Solving Communication Dilemmas At: Jetblue -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
The Art Of Professionalism Maintaining a Confident, Positive Outlook Collaboration, Interpersonal |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
10. Writing Persuasive Messages -- |
| Title |
Communicating At Red Ants Pants -- |
| -- |
Using the Three-Step Writing Process for Persuasive Messages -- |
| -- |
Step 1: Planning Persuasive Messages -- |
| -- |
Step 2: Writing Persuasive Messages -- |
| -- |
Step 3: Completing Persuasive Messages -- |
| -- |
Developing Persuasive Business Messages -- |
| -- |
Strategies for Persuasive Business Messages -- |
| -- |
Avoiding Common Mistakes in Persuasive Communication -- |
| -- |
Common Examples of Persuasive Business Messages -- |
| -- |
Developing Marketing and Sales Messages -- |
| -- |
Planning Marketing and Sales Messages -- |
| -- |
Writing Conventional Marketing and Sales Messages -- |
| -- |
Writing Promotional Messages for Social Media -- |
| -- |
Creating Promotional Messages for Mobile Devices -- |
| -- |
Maintaining High Standards of Ethics, Legal Compliance, and Etiquette -- |
| -- |
Solving Communication Dilemmas At: Red Ants Pants -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Practicing Ethical Communication: Pushing the Limits of Credibility |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
11. Planning Reports and Proposals -- |
| Title |
Communicating At MyCityWay -- |
| -- |
Applying the Three-Step Writing Process to Reports and Proposals -- |
| -- |
Analyzing the Situation -- |
| -- |
Gathering Information -- |
| -- |
Selecting the Best Combination of Media and Channels -- |
| -- |
Organizing Your Information -- |
| -- |
Supporting Your Messages with Reliable Information -- |
| -- |
Planning Your Research -- |
| -- |
Locating Data and Information -- |
| -- |
Evaluating Sources -- |
| -- |
Using Your Research Results -- |
| -- |
Conducting Secondary Research -- |
| -- |
Finding Information at a Library -- |
| -- |
Finding Information Online -- |
| -- |
Documenting Your Sources -- |
| -- |
Conducting Primary Research -- |
| -- |
Conducting Surveys -- |
| -- |
Conducting Interviews -- |
| -- |
Planning Informational Reports -- |
| -- |
Organizing Informational Reports -- |
| -- |
Creating Successful Business Plans -- |
| -- |
Organizing Website Content -- |
| -- |
Planning Analytical Reports -- |
| -- |
Focusing on Conclusions -- |
| -- |
Focusing on Recommendations -- |
| -- |
Focusing on Logical Arguments -- |
| -- |
Planning Proposals -- |
| -- |
Solving Communication Dilemmas At: MyCityWay -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Digital + Social + Mobile: Today's Communication Environment: Research on the Go with Mobile Devices |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
12. Writing Reports and Proposals -- |
| Title |
Communicating At Warby Parker -- |
| -- |
Composing Reports and Proposals -- |
| -- |
Adapting to Your Audience -- |
| -- |
Drafting Report Content -- |
| -- |
Drafting Proposal Content -- |
| -- |
Helping Report Readers Find Their Way -- |
| -- |
Using Technology to Craft Reports and Proposals -- |
| -- |
Writing for Websites and Wikis -- |
| -- |
Drafting Website Content -- |
| -- |
Collaborating on Wikis -- |
| -- |
Illustrating Your Reports with Effective Visuals -- |
| -- |
Understanding Visual Design Principles -- |
| -- |
Understanding the Ethics of Visual Communication -- |
| -- |
Identifying Points to Illustrate -- |
| -- |
Selecting the Right Type of Visual -- |
| -- |
Producing and Integrating Visuals -- |
| -- |
Creating Visuals -- |
| -- |
Verifying the Quality of Your Visuals -- |
| -- |
Visual Media on Mobile Devices -- |
| -- |
Solving Communication Dilemmas At: Warby Parker -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Practicing Ethical Communication: Distorting the Data |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
13.Completing Reports and Proposals -- |
| Title |
Communicating At Garage Technology Ventures -- |
| -- |
Revising Reports and Proposals -- |
| -- |
Producing Formal Reports -- |
| -- |
Prefatory Parts -- |
| -- |
Text of the Report -- |
| -- |
Supplementary Parts -- |
| -- |
Producing Formal Proposals -- |
| -- |
Prefatory Parts -- |
| -- |
Text of the Proposal -- |
| -- |
Proofreading Reports and Proposals -- |
| -- |
Distributing Reports and Proposals -- |
| -- |
Solving Communication Dilemmas At: Garage Technology Ventures -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Report Writer's Notebook: Analyzing a Formal Report -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
14. Developing and Delivering Business Presentations -- |
| Title |
Communicating At Principato-Young Entertainment -- |
| -- |
Planning a Presentation -- |
| -- |
Analyzing the Situation -- |
| -- |
Selecting the Best Media and Channels -- |
| -- |
Organizing A Presentation -- |
| -- |
Developing a Presentation -- |
| -- |
Adapting to Your Audience -- |
| -- |
Crafting Presentation Content -- |
| -- |
Enhancing Your Presentation with Effective Visuals -- |
| -- |
Choosing Structured or Free-Form Slides -- |
| -- |
Designing Effective Slides -- |
| -- |
Integrating Mobile Devices in Presentations -- |
| -- |
Completing a Presentation -- |
| -- |
Finalizing Your Slides -- |
| -- |
Creating Effective Handouts -- |
| -- |
Choosing Your Presentation Method -- |
| -- |
Practicing Your Delivery -- |
| -- |
Delivering a Presentation -- |
| -- |
Overcoming Anxiety -- |
| -- |
Handling Questions Responsively -- |
| -- |
Embracing the Backchannel -- |
| -- |
Giving Presentations Online -- |
| -- |
Solving Communication Dilemmas At: Principato-Young Entertainment -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
The Art Of Professionalism Being a Team Player |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
15. Building Careers and Writing Resumes -- |
| Title |
Communicating At VMWare -- |
| -- |
Finding the Ideal Opportunity in Today's Job Market -- |
| -- |
Writing the Story of You -- |
| -- |
Learning to Think Like an Employer -- |
| -- |
Researching Industries and Companies of Interest -- |
| -- |
Translating Your General Potential into a Specific Solution for Each Employer -- |
| -- |
Taking the Initiative to Find Opportunities -- |
| -- |
Building Your Network -- |
| -- |
Seeking Career Counseling -- |
| -- |
Avoiding Mistakes -- |
| -- |
Planning a Resume -- |
| -- |
Analyzing Your Purpose and Audience -- |
| -- |
Gathering Pertinent Information -- |
| -- |
Selecting the Best Media and Channels -- |
| -- |
Organizing Your Resume Around Your Strengths -- |
| -- |
Addressing Areas of Concern -- |
| -- |
Writing Your Resume -- |
| -- |
Keeping Your Resume Honest -- |
| -- |
Adapting Your Resume to Your Audience -- |
| -- |
Composing Your Resume -- |
| -- |
Completing Your Resume -- |
| -- |
Revising Your Resume -- |
| -- |
Producing Your Resume -- |
| -- |
Proofreading Your Resume -- |
| -- |
Distributing Your Resume -- |
| -- |
Solving Communication Dilemmas At: VMWare -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Digital + Social + Mobile: Today's Communication Environment: Job Search Strategies: Maximize Your Mobile -- |
| -- |
The Art Of Professionalism: Striving to Excel |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
16. Applying and Interviewing for Employment -- |
| Title |
Communicating At Zappos -- |
| -- |
Submitting Your Resume -- |
| -- |
Writing Application Letters -- |
| -- |
Following Up After Submitting a Resume -- |
| -- |
Understanding the Interviewing Process -- |
| -- |
The Typical Sequence of Interviews -- |
| -- |
Common Types of Interviews -- |
| -- |
Interview Media -- |
| -- |
What Employers Look for in an Interview -- |
| -- |
Preemployment Testing and Background Checks -- |
| -- |
Preparing for a Job Interview -- |
| -- |
Learning About the Organization and Your Interviewers -- |
| -- |
Thinking Ahead About Questions -- |
| -- |
Bolstering Your Confidence -- |
| -- |
Polishing Your Interview Style -- |
| -- |
Presenting a Professional Image -- |
| -- |
Being Ready When You Arrive -- |
| -- |
Interviewing for Success -- |
| -- |
The Warm-Up -- |
| -- |
The Question-and-Answer Stage -- |
| -- |
The Close -- |
| -- |
Interview Notes -- |
| -- |
Following Up After the Interview -- |
| -- |
Follow-Up Message -- |
| -- |
Message of Inquiry -- |
| -- |
Request for a Time Extension -- |
| -- |
Letter of Acceptance -- |
| -- |
Letter Declining a Job Offer -- |
| -- |
Letter of Resignation -- |
| -- |
Solving Communication Dilemmas At: Zappos -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Communicating Across Cultures: Successfully Interviewing Across Borders -- |
| -- |
First Impressions -- |
| -- |
Paper -- |
| -- |
Customization -- |
| -- |
Appearance -- |
| -- |
Letters -- |
| -- |
Standard Letter Parts -- |
| -- |
Additional Letter Parts -- |
| -- |
Letter Formats -- |
| -- |
Envelopes -- |
| -- |
Addressing the Envelope -- |
| -- |
Folding to Fit -- |
| -- |
International Mail -- |
| -- |
Memos -- |
| -- |
Reports -- |
| -- |
Margins -- |
| -- |
Headings -- |
| -- |
Page Numbers -- |
| -- |
Chicago Humanities Style -- |
| -- |
In-Text Citation-Chicago Humanities Style -- |
| -- |
Bibliography-Chicago Humanities Style -- |
| -- |
APA Style -- |
| -- |
In-Text Citation-APA Style -- |
| -- |
List of References-APA Style -- |
| -- |
MLA Style -- |
| -- |
In-Text Citation-MLA Style -- |
| -- |
List of Works Cited-MLA Style -- |
| -- |
Content and Style -- |
| -- |
Grammar, Mechanics, and Usage -- |
| -- |
Proofreading Marks -- |
| -- |
Diagnostic Test of English Skills -- |
| -- |
Assessment of English Skills -- |
| -- |
Essentials of Grammar, Mechanics, and Usage -- |
| -- |
1.0. Grammar -- |
| -- |
1.1. Nouns -- |
| -- |
1.2. Pronouns -- |
| -- |
1.3. Verbs -- |
| -- |
1.4. Adjectives -- |
| -- |
1.5. Adverbs -- |
| -- |
1.6. Other Parts of Speech -- |
| -- |
1.7. Sentences -- |
| -- |
2.0. Punctuation -- |
| -- |
2.1. Periods -- |
| -- |
2.2. Question Marks -- |
| -- |
2.3. Exclamation Points -- |
| -- |
2.4. Semicolons -- |
| -- |
2.5. Colons -- |
| -- |
2.6.Commas -- |
| -- |
2.7. Dashes -- |
| -- |
2.8. Hyphens |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2.Communication, and Business Etiquette -- |
| Title |
Communicating At Cemex -- |
| -- |
Communicating Effectively in Teams -- |
| -- |
Advantages and Disadvantages of Teams -- |
| -- |
Characteristics of Effective Teams -- |
| -- |
Group Dynamics -- |
| -- |
Collaborating on Communication Efforts -- |
| -- |
Guidelines for Collaborative Writing -- |
| -- |
Technologies for Collaborative Writing -- |
| -- |
Giving-and Responding to-Constructive Feedback -- |
| -- |
Making Your Meetings More Productive -- |
| -- |
Preparing for Meetings -- |
| -- |
Conducting and Contributing to Efficient Meetings -- |
| -- |
Putting Meeting Results to Productive Use -- |
| -- |
Using Meeting Technologies -- |
| -- |
Improving Your Listening Skills -- |
| -- |
Recognizing Various Types of Listening -- |
| -- |
Understanding the Listening Process -- |
| -- |
Overcoming Barriers to Effective Listening -- |
| -- |
Improving Your Nonverbal Communication Skills -- |
| -- |
Recognizing Nonverbal Communication -- |
| -- |
Using Nonverbal Communication Effectively -- |
| -- |
Developing Your Business Etiquette -- |
| -- |
Business Etiquette in the Workplace -- |
| -- |
Business Etiquette in Social Settings -- |
| -- |
Business Etiquette Online -- |
| -- |
Business Etiquette Using Mobile Devices -- |
| -- |
Solving Communication Dilemmas At: Cemex -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Communicating Across Cultures: Whose Skin Is This, Anyway? |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3.Communication Challenges in a Diverse, Global Marketplace -- |
| Title |
Communicating At EY -- |
| -- |
Understanding the Opportunities and Challenges of Communication in a Diverse World -- |
| -- |
The Opportunities in a Global Marketplace -- |
| -- |
The Advantages of a Diverse Workforce -- |
| -- |
The Challenges of Intercultural Communication -- |
| -- |
Developing Cultural Competency -- |
| -- |
Understanding the Concept of Culture -- |
| -- |
Overcoming Ethnocentrism and Stereotyping -- |
| -- |
Recognizing Variations in a Diverse World -- |
| -- |
Contextual Differences -- |
| -- |
Legal and Ethical Differences -- |
| -- |
Social Differences -- |
| -- |
Nonverbal Differences -- |
| -- |
Age Differences -- |
| -- |
Gender Differences -- |
| -- |
Religious Differences -- |
| -- |
Ability Differences -- |
| -- |
Adapting to Other Business Cultures -- |
| -- |
Guidelines for Adapting to Any Business Culture -- |
| -- |
Guidelines for Adapting to U.S. Business Culture -- |
| -- |
Improving Intercultural Communication Skills -- |
| -- |
Studying Other Cultures -- |
| -- |
Studying Other Languages -- |
| -- |
Respecting Preferences for Communication Style -- |
| -- |
Writing Clearly -- |
| -- |
Speaking and Listening Carefully -- |
| -- |
Using Interpreters, Translators, and Translation Software -- |
| -- |
Helping Others Adapt to Your Culture -- |
| -- |
Solving Communication Dilemmas At: EY -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Communicating Across Cultures: US Versus Them: Generational Conflict in the Workplace |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Planning Business Messages -- |
| Title |
Communicating At H and R Block -- |
| -- |
Understanding the Three-Step Writing Process -- |
| -- |
Optimizing Your Writing Time -- |
| -- |
Planning Effectively -- |
| -- |
Analyzing the Situation -- |
| -- |
Defining Your Purpose -- |
| -- |
Developing an Audience Profile -- |
| -- |
Gathering Information -- |
| -- |
Uncovering Audience Needs -- |
| -- |
Finding Your Focus -- |
| -- |
Providing Required Information -- |
| -- |
Selecting the Best Combination of Media and Channels -- |
| -- |
The Most Common Media and Channel Options -- |
| -- |
Factors to Consider When Choosing Media and Channels -- |
| -- |
Organizing Your Information -- |
| -- |
Defining Your Main Idea -- |
| -- |
Limiting Your Scope -- |
| -- |
Choosing Between Direct and Indirect Approaches -- |
| -- |
Outlining Your Content -- |
| -- |
Building Reader Interest with Storytelling Techniques -- |
| -- |
Solving Communication Dilemmas At: H and R Block -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Practicing Ethical Communication: How Much Information Is Enough? |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5. Writing Business Messages -- |
| Title |
Communicating At She Takes on the World -- |
| -- |
Adapting to Your Audience: Being Sensitive to Audience Needs -- |
| -- |
Using the "You" Attitude -- |
| -- |
Maintaining Standards of Etiquette -- |
| -- |
Emphasizing the Positive -- |
| -- |
Using Bias-Free Language -- |
| -- |
Adapting to Your Audience: Building Strong Relationships -- |
| -- |
Establishing Your Credibility -- |
| -- |
Projecting Your Company's Image -- |
| -- |
Adapting to Your Audience: Controlling Your Style and Tone -- |
| -- |
Creating a Conversational Tone -- |
| -- |
Using Plain Language -- |
| -- |
Selecting the Active or Passive Voice -- |
| -- |
Composing Your Message: Choosing Powerful Words -- |
| -- |
Understanding Denotation and Connotation -- |
| -- |
Balancing Abstract and Concrete Words -- |
| -- |
Finding Words That Communicate Well -- |
| -- |
Composing Your Message: Creating Effective Sentences -- |
| -- |
Choosing from the Four Types of Sentences -- |
| -- |
Using Sentence Style to Emphasize Key Thoughts -- |
| -- |
Composing Your Message: Crafting Unified, Coherent Paragraphs -- |
| -- |
Creating the Elements of a Paragraph -- |
| -- |
Choosing the Best Way to Develop Each Paragraph -- |
| -- |
Writing Messages for Mobile Devices -- |
| -- |
Solving Communication Dilemmas At: She Takes on the World -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
The Art Of Professionalism: Being Dependable and Accountable |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
6.Completing Business Messages -- |
| Title |
Communicating At Jefferson Rabb Web Design -- |
| -- |
Revising Your Message: Evaluating the First Draft -- |
| -- |
Evaluating Your Content, Organization, Style, and Tone -- |
| -- |
Evaluating, Editing, and Revising the Work of Others -- |
| -- |
Revising to Improve Readability -- |
| -- |
Varying Your Sentence Length -- |
| -- |
Keeping Your Paragraphs Short -- |
| -- |
Using Lists to Clarify and Emphasize -- |
| -- |
Adding Headings and Subheadings -- |
| -- |
Editing for Clarity and Conciseness -- |
| -- |
Editing for Clarity -- |
| -- |
Editing for Conciseness -- |
| -- |
Producing Your Message -- |
| -- |
Designing for Readability -- |
| -- |
Formatting Formal Letters and Memos -- |
| -- |
Designing Messages for Mobile Devices -- |
| -- |
Proofreading Your Message -- |
| -- |
Distributing Your Message -- |
| -- |
Solving Communication Dilemmas At: Jefferson Rabb Web Design -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
7. Crafting Messages for Digital Channels -- |
| Title |
Communicating At GoPro -- |
| -- |
Digital Channels for Business Communication -- |
| -- |
Media Choices for Brief Messages -- |
| -- |
Compositional Modes for Digital Media -- |
| -- |
Creating Content for Social Media -- |
| -- |
Optimizing Content for Mobile Devices -- |
| -- |
Social Networks -- |
| -- |
Business Communication Uses of Social Networks -- |
| -- |
Strategies for Business Communication on Social Networks -- |
| -- |
Information and Content Sharing Sites -- |
| -- |
User-Generated Content Sites -- |
| -- |
Content Curation Sites -- |
| -- |
Community Q and A Sites -- |
| -- |
Email -- |
| -- |
Planning Email Messages -- |
| -- |
Writing Email Messages -- |
| -- |
Completing Email Messages -- |
| -- |
Instant Messaging and Text Messaging -- |
| -- |
Understanding the Benefits and Risks of IM -- |
| -- |
Adapting the Three-Step Process for Successful IM -- |
| -- |
Blogging and Microblogging -- |
| -- |
Understanding the Business Applications of Blogging -- |
| -- |
Adapting the Three-Step Process for Successful Blogging -- |
| -- |
Microblogging -- |
| -- |
Podcasting -- |
| -- |
Solving Communication Dilemmas At: GoPro -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Digital + Social + Mobile: Today's Communication Environment: Community Manager: One of the Hottest New Jobs in Business -- |
| -- |
Digital + Social + Mobile: Today's Communication Environment: Will Emoticons Give Your Career a Frowny Face? |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
8. Writing Routine and Positive Messages -- |
| Title |
Communicating At Get Satisfaction -- |
| -- |
Strategy for Routine Requests -- |
| -- |
Stating Your Request Up Front -- |
| -- |
Explaining and Justifying Your Request -- |
| -- |
Requesting Specific Action in a Courteous Close -- |
| -- |
Common Examples of Routine Requests -- |
| -- |
Asking for Information and Action -- |
| -- |
Asking for Recommendations -- |
| -- |
Making Claims and Requesting Adjustments -- |
| -- |
Strategy for Routine and Positive Messages -- |
| -- |
Starting with the Main Idea -- |
| -- |
Providing Necessary Details and Explanation -- |
| -- |
Ending with a Courteous Close -- |
| -- |
Common Examples of Routine and Positive Messages -- |
| -- |
Answering Requests for Information and Action -- |
| -- |
Granting Claims and Requests for Adjustment -- |
| -- |
Providing Recommendations and References -- |
| -- |
Sharing Routine Information -- |
| -- |
Announcing Good News -- |
| -- |
Fostering Goodwill -- |
| -- |
Solving Communication Dilemmas At: Get Satisfaction -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. Writing Negative Messages -- |
| Title |
Communicating At Hallo -- |
| -- |
Using the Three-Step Writing Process for Negative Messages -- |
| -- |
Step 1: Planning a Negative Message -- |
| -- |
Step 2: Writing a Negative Message -- |
| -- |
Step 3: Completing a Negative Message -- |
| -- |
Using the Direct Approach for Negative Messages -- |
| -- |
Opening with a Clear Statement of the Bad News -- |
| -- |
Providing Reasons and Additional Information -- |
| -- |
Closing on a Respectful Note -- |
| -- |
Using the Indirect Approach for Negative Messages -- |
| -- |
Opening with a Buffer -- |
| -- |
Providing Reasons and Additional Information -- |
| -- |
Continuing with a Clear Statement of the Bad News -- |
| -- |
Closing on a Respectful Note -- |
| -- |
Maintaining High Standards of Ethics and Etiquette -- |
| -- |
Sending Negative Messages on Routine Business Matters -- |
| -- |
Making Negative Announcements on Routine Business Matters -- |
| -- |
Rejecting Suggestions and Proposals -- |
| -- |
Refusing Routine Requests -- |
| -- |
Handling Bad News About Transactions -- |
| -- |
Refusing Claims and Requests for Adjustment -- |
| -- |
Sending Negative Organizational News -- |
| -- |
Communicating Under Normal Circumstances -- |
| -- |
Responding to Negative Information in a Social Media Environment -- |
| -- |
Communicating in a Crisis -- |
| -- |
Sending Negative Employment Messages -- |
| -- |
Refusing Requests for Employee References and Recommendation Letters -- |
| -- |
Refusing Social Networking Recommendation Requests -- |
| -- |
Rejecting Job Applications -- |
| -- |
Giving Negative Performance Reviews -- |
| -- |
Terminating Employment -- |
| -- |
Solving Communication Dilemmas At: Hailo -- |
| -- |
Learning Objectives Checkup -- |
| -- |
Apply Your Knowledge -- |
| -- |
Practice Your Skills -- |
| -- |
Expand Your Skills -- |
| -- |
Improve Your Grammar, Mechanics, and Usage -- |
| -- |
Cases -- |
| -- |
Practicing Ethical Communication: The Deceptive Soft Sell |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Note continued: 2.9. Apostrophes -- |
| Title |
2.10. Quotation Marks -- |
| -- |
2.11. Parentheses and Brackets -- |
| -- |
2.12. Ellipses -- |
| -- |
3.0. Mechanics -- |
| -- |
3.1. Capitalization -- |
| -- |
3.2. Underscores and Italics -- |
| -- |
3.3. Abbreviations -- |
| -- |
3.4. Numbers -- |
| -- |
3.5. Word Division -- |
| -- |
4.0. Vocabulary -- |
| -- |
4.1. Frequently Confused Words -- |
| -- |
4.2. Frequently Misused Words -- |
| -- |
4.3. Frequently Misspelled Words -- |
| -- |
4.4. Transitional Words and Phrases. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Academic Success |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Business |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Leadership |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Sports Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bovee, Courtland L., |
| Relator term |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference (Library Use ONLY) |
| VENDOR |
AMAZON |
| Classification part |
HF |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| COST |
75 |
| PUBLICATION YEAR |
2017 |
| print -BUDGET LINE 10-1411-7022-? |
BUSL |
| REQUESTED BY: |
BUSINESS DEPARTMENT |
| INVOICE NUMBER: |
112-7816151-7303444 |
| Source of classification or shelving scheme |
Library of Congress Classification |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |