MARC details
| 000 -LEADER |
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| fixed length control field |
04642cam a22004334i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm58451771 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726102135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050308s2006 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005006695 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412913188 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412913195 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BAKER |
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IBS |
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CLE |
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IXA |
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IG# |
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BTCTA |
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YDXCP |
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CRH |
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SBI |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.M478.M375 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McQuarrie, Edward F, |
| Relator term |
Author |
| 245 14 - TITLE STATEMENT |
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| Title |
The market research toolbox : |
| Remainder of title |
a concise guide for beginners / |
| Statement of responsibility, etc. |
Edward F. McQuarrie. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Thousand, Oaks, California : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
(c)2006. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 205 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Nature and characteristics of market research -- |
| Title |
Distinction 1 : marketing intelligence versus market research project -- |
| -- |
Distinction 2 : exploratory versus confirmatory research -- |
| -- |
Relationship of business strategy to market research -- |
| -- |
Technological innovation and market research -- |
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Concluding comments -- |
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References and suggested readings -- |
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2. Planning for market research -- |
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Decision problem to research question -- |
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Types of decision problems : the decision cycle -- |
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Matching tools to decisions -- |
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Effective application of research tools -- |
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Summary -- |
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Do's and don'ts -- |
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References and suggested readings -- |
| -- |
Appendix 2A : financial planning for market research -- |
| -- |
3. Secondary research -- |
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Procedure -- |
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Examples -- |
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Strengths and weaknesses -- |
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Do's and don'ts -- |
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Suggested readings -- |
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Appendix 3A : search techniques for gathering marketing intelligence -- |
| -- |
Summary : search strategy for secondary research -- |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
4. Customer visits -- |
| Title |
Ad hoc visits for marketing intelligence -- |
| -- |
Programmatic visits for market research -- |
| -- |
Examples -- |
| -- |
Cost -- |
| -- |
Strengths and weaknesses -- |
| -- |
Do's and don'ts -- |
| -- |
Suggested readings -- |
| -- |
5. The focus group -- |
| -- |
Procedure -- |
| -- |
Cost factors -- |
| -- |
Examples -- |
| -- |
Strengths and weaknesses -- |
| -- |
Do's and don'ts -- |
| -- |
Suggested readings -- |
| -- |
6. Sampling -- |
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Types of samples -- |
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Probability sample or nonprobability sample? -- Why nonprobability samples? -- Qualitative research and judgment samples -- |
| -- |
The importance of understanding the different types of samples -- |
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Estimating the required sample size -- |
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Formula for computing sample size -- |
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Estimating the variance for a proportion -- |
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Estimating the variance for a mean value -- |
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Sampling reminders and caveats -- |
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Suggested readings -- |
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7. Survey research -- |
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Procedure -- |
| -- |
Conducting the survey yourself -- |
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Cost factors -- |
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Examples -- |
| -- |
Strengths and weaknesses -- |
| -- |
Do's and don'ts -- |
| -- |
References and suggested readings -- |
| -- |
8. Questionnaire design -- |
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Procedure -- |
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Generating content for questionnaires -- |
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Best practices and rules to observe -- |
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Do's and don'ts -- |
| -- |
Suggested readings -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. Choice modeling via conjoint analysis -- |
| Title |
Designing a conjoint analysis study -- |
| -- |
Strengths and weaknesses -- |
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Do's and don'ts -- |
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References and suggested readings -- |
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10. Experimentation -- |
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Experimentation versus conjoint analysis -- |
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Example 1 : crafting direct mail appeals -- |
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Commentary -- |
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Example 2 : selecting the optimal price -- |
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Commentary -- |
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Example 3 : concept testing, selecting a product design -- |
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Commentary -- |
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Discussion -- |
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Strengths and weaknesses -- |
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Do's and don'ts -- |
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References and suggested readings -- |
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11. Data analysis -- |
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Procedure -- |
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Types of data analysis in market research -- |
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Managerial perspective on data analysis -- |
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References and suggested readings -- |
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12. Combining research techniques into research strategies -- |
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Developing new products -- |
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Assessing customer satisfaction -- |
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Segmenting a market -- |
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Expanding into new markets -- |
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Developing an advertising campaign -- |
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Commentary. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| -- |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip059/2005006695.html">http://www.loc.gov/catdir/toc/ecip059/2005006695.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
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| -- |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| -- |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b14948576 |
| b |
08-08-13 |
| c |
01-24-08 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2006 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)cim |
| -- |
swg |
| Operator's initials, OID (RLIN) |
01-05-10 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
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eng |
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cau |
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4 |
| 994 ## - |
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C0 |
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SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| g |
1 |
| i |
31923001338322 |
| j |
2 |
| l |
cimc |
| n |
"repair" status after fire |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
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| s |
- -- |
| t |
61 |
| u |
0 |
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0 |
| w |
0 |
| x |
0 |
| y |
.i18496751 |
| z |
01-05-10 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |