Normal view MARC view ISBD view

The market research toolbox : (Record no. 3561)

MARC details
000 -LEADER
fixed length control field	03281cam a2200553Ii 4500
001 - CONTROL NUMBER
control field	ocn893457079
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240725181420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141020s2016 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2015473614
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781452291581
Qualifying information
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	AU@
System control number	000054781306
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHBIS
System control number	010559145
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHDSB
System control number	006445281
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHSLU
System control number	001227486
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHVBK
System control number	341439290
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHVBK
System control number	354229915
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHVBK
System control number	357826361
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	NLGGC
System control number	392433281
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	NZ1
System control number	15993381
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)893457079
040 ## - CATALOGING SOURCE
Original cataloging agency	YDXCP
Language of cataloging	eng
Description conventions	rda
Transcribing agency	YDXCP
Modifying agency	BDX
--	OCLCQ
--	UAB
--	OCLCO
--	MEU
--	OCLCO
--	OCLCF
--	OCLCO
--	C7M
--	DLC
--	A7U
--	CHVBK
--	OCLCO
--	SFR
--	PHCSB
--	GTA
--	AEUWD
--	OCLCO
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.M478.M375 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McQuarrie, Edward F.,
Relator term	Author
245 14 - TITLE STATEMENT
Title	The market research toolbox :
Remainder of title	a concise guide for beginners /
Statement of responsibility, etc.	Edward F. McQuarrie.
Medium	[print]
250 ## - EDITION STATEMENT
Edition statement	Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Los Angeles, California :
Name of publisher, distributor, etc.	SAGE,
Date of publication, distribution, etc.	(c)2016.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 373 pages :
Other physical details	illustrations ;
Dimensions	23 cm
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	PART 1 --
Title	INTRODUCTION.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Nature and characteristics of market research --
Title	Planning for market research --
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	PART 2 --
Title	ARCHIVAL RESEARCH.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Secondary research --
Title	Big data --
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	PART 3: --
Title	QUALITATIVE RESEARCH.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Customer visits --
Title	The focus group --
--	Interview design --
--	Qualitative sampling and data analysis --
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	PART 4 --
Title	QUANTITATIVE RESEARCH.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Survey research --
Title	Questionnaire design --
--	Experimentation --
--	Conjoint Analysis --
--	Sampling for quantitative research --
--	Quantitative data analysis --
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	PART 5 --
Title	THE BIG PICTURE.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note	Combining research techniques into research strategies --
Title	The limits of market research.
520 0# - SUMMARY, ETC.
Summary, etc.	An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION	COPYRIGHT: covered - CIU has obtained rights for you to copy and share this title in electronic or print format with students, faculty, and staff.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
General subdivision	Methodology.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Business Marketing
655 #1 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Market Research Business.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
print -BUDGET LINE 10-1411-7022-?	BUSL
INVOICE NUMBER:	112-2617727-3326635
LOCATION	CIRCULATING COLLECTION
Usage before 2021-2022	N/A
Koha item type	Circulating Book (checkout times vary with patron status)
VENDOR	AMAZON
USAGE 2022-2023	N/A
Classification part	HF
Delivery Date: ACADEMIC YEAR - ie 2022-2023	2021-2022
COST	66.29
PUBLICATION YEAR	2016
REPLACEMENT COST (GET FROM AMAZON)	66.29
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC)	HELD BY SBI - 155 OTHER HOLDINGS
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a	1
b	Cynthia Snell
c	1
d	Cynthia Snell

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Library of Congress Classification			Non-fiction	G. Allen Fleece Library	G. Allen Fleece Library	CIRCULATING COLLECTION	06/02/2022	66.29		HF5415.2.M378.M375 2016	31923002085062	01/25/2024	66.29	09/02/2022	Circulating Book (checkout times vary with patron status)