MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04274cam a2200433Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn786297090 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726100423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110714s2009 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009926751 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA991466 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015371751 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847875050 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)786297090 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.M161.S244 2009 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The SAGE handbook of marketing theory / |
| Statement of responsibility, etc. |
edited by Pauline Maclaran ... [and others. |
| Medium |
[print] |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing theory |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles ; |
| -- |
London : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 523 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The early schools of marketing thought |
| Statement of responsibility |
Eric H. Shaw, D.G. Brian Jones and Paula A. McClean -- |
| Title |
The modern schools of marketing thought |
| Statement of responsibility |
D.G. Brian Jones, Eric H. Shaw and Paula A. McClean -- |
| Title |
The emergence of consumer research |
| Statement of responsibility |
Harold H. Kassarjian and Ronald C. Goodstein -- |
| Title |
The evolution of market research |
| Statement of responsibility |
David W. Stewart -- |
| Title |
Theorizing advertising : managerial, scientific and cultural approaches |
| Statement of responsibility |
Chris Hackley -- |
| Title |
The philosophical foundations of marketing research : for scientific realism and truth |
| Statement of responsibility |
Shelby D. Hunt and Jared M. Hansen -- |
| Title |
Critical marketing, marketing in critical condition |
| Statement of responsibility |
A. Fuat Firat and Mark Tadajewski -- |
| Title |
The marketing theory or theories into marketing? Plurality of research traditions and paradigms |
| Statement of responsibility |
Kristian Moller, Jaqueline Pels and Michael Saren -- |
| Title |
Debates concerning the scientific method : social science theory and the philosophy of science |
| Statement of responsibility |
John O'Shaughnessy -- |
| Title |
Shaping exchanges, performing markets : the study of marketing practices |
| Statement of responsibility |
Luis Araujo and Hans Kjellberg -- |
| Title |
A service-dominant logic for marketing |
| Statement of responsibility |
Stephen L. Vargo and Robert F. Lusch -- |
| Title |
Market ideology, globalization and neoliberalism |
| Statement of responsibility |
Robin Wensley -- |
| Title |
The evolution of marketing thought : from economic to social exchange and beyond |
| Statement of responsibility |
Richard P. Bagozzi -- |
| Title |
Metaphorical myopia : some thoughts on analogical thinking |
| Statement of responsibility |
Stephen Brown -- |
| Title |
Representing global consumers : desire, possession, and identity |
| Statement of responsibility |
Russell W. Belk -- |
| Title |
Consumer behavior analysis |
| Statement of responsibility |
Gordon R. Foxall -- |
| Title |
Consumer agency and action |
| Statement of responsibility |
Richard P. Bagozzi -- |
| Title |
Cultural influences on representations of the consumer in marketing theory |
| Statement of responsibility |
Pauline Maclaran, Margaret K. Hogg and Alan Bradshaw -- |
| Title |
Interaction in networks |
| Statement of responsibility |
Lars-Erik Gadde and Hakan Hakansson -- |
| Title |
Practice perspective of the marketing organisation |
| Statement of responsibility |
Roderick J. Brodie, Victoria J. Little and Richard W. Brookes -- |
| Title |
Orientation and marketing metrics |
| Statement of responsibility |
Jonathan Knowles and Tim Ambler -- |
| Title |
Relationship marketing as promise management |
| Statement of responsibility |
Christian Gronroos -- |
| Title |
Marketing systems, macromarketing and the quality of life |
| Statement of responsibility |
Roger A. Layton -- |
| Title |
The role of marketing in ancient and contemporary cultural evolution |
| Statement of responsibility |
Elizabeth C. Hirschman -- |
| Title |
The Darwinian underpinnings of consumption |
| Statement of responsibility |
Gad Saad -- |
| Title |
The linking value in experiential marketing : acknowledging the role of working consumers |
| Statement of responsibility |
Bernard Cova and Daniele Dalli -- |
| Title |
Technology, consumers, and marketing theory |
| Statement of responsibility |
Nikhilesh Kholakia, Detlev Zwick and Janice Denegri-Knott. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maclaran, Pauline. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018799914&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| -- |
Inhaltsverzeichnis |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b15940639 |
| b |
03-08-13 |
| c |
01-26-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2009 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
bcm |
| -- |
cim |
| Operator's initials, OID (RLIN) |
03-07-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
4 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001845763 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- -- |
| t |
61 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i1998375x |
| z |
03-07-13 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |