MARC details
| 000 -LEADER |
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| fixed length control field |
03637cam a22004094i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn721906489 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726100422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110725s2012 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011030238 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
015885058 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412991315 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)721906489 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
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YDXCP |
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BWX |
| -- |
CDX |
| -- |
IG# |
| -- |
VP@ |
| -- |
UKMGB |
| -- |
RRP |
| -- |
SBI |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.P956.L433 2012 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| 245 00 - TITLE STATEMENT |
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| Title |
Leading edge marketing research : |
| Remainder of title |
21st-century tools and practices / |
| Statement of responsibility, etc. |
editors, Robert Kaden, Gerald Linda, Melvin Prince. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, California : |
| Name of publisher, distributor, etc. |
SAGE Publications, |
| Date of publication, distribution, etc. |
(c)2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 483 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part I: Challenges to Marketing Research -- |
| -- |
1: New Roles for Marketing Researchers |
| Statement of responsibility |
Ian Lewis, Simon Chadwick -- |
| Title |
Part II: Quantitative Marketing Research -- |
| -- |
2: Research ROI Analysis: A Powerful Tool for Marketers |
| Statement of responsibility |
Diane Schmalensee, A. Dawn Lesh -- |
| Title |
3: Combining Data Mines and Attitude Research |
| Statement of responsibility |
Paul Gurwitz -- |
| Title |
4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us |
| Statement of responsibility |
Howard Moskowitz, Burt Krieger, Linda Ettinger Lieberman -- |
| Title |
5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments |
| Statement of responsibility |
Crawford Hollingworth -- |
| Title |
6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers |
| Statement of responsibility |
Kevin Clancy, Ami Bowen -- |
| Title |
7: Marketing Accountability: Understanding Performance and Drivers of Brand Success |
| Statement of responsibility |
William Pink, Phillip Herr, Dorothy Fitch -- |
| Title |
Part 3: Qualitative Marketing Research -- |
| -- |
8: Taking Qualitative Research to the Next Level |
| Statement of responsibility |
Judith Langer, Sharon Dimoldenberg -- |
| Title |
9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research |
| Statement of responsibility |
Jamie Gordon, Larry Irons -- |
| Title |
10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking |
| Statement of responsibility |
Joseph Plummer, James Forr, Katje Bressette -- |
| Title |
11: Crowdsourcing and Consumer Insights |
| Statement of responsibility |
Robin Pentecost, Mark Spence -- |
| Title |
Part 4: Customer Motivation -- |
| -- |
12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers |
| Statement of responsibility |
Alastair Gordon -- |
| Title |
13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? / Sean Green, Neil Holbert -- |
| -- |
14: Using Empathy and Narrative to Ignite Research |
| Statement of responsibility |
Neil Gains -- |
| Title |
15: Standing Waves, Stasis, Contagion and Consumer Trends |
| Statement of responsibility |
J. Walker Smith -- |
| Title |
Part 5: Marketing Research Industry Trends -- |
| -- |
16: Mixed Methods in Marketing Research |
| Statement of responsibility |
Mel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner -- |
| Title |
17: Improving a Firm's Performance Using Advanced Analytical Insights |
| Statement of responsibility |
Marco Vriens, David Rogers -- |
| Title |
18: Panel Online Survey and Research Quality |
| Statement of responsibility |
Raymon Pettit -- |
| Title |
19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before |
| Statement of responsibility |
Mickey Brazeal -- |
| Title |
20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices |
| Statement of responsibility |
Darren Mark Noyce -- |
| Title |
Epilogue: The Future of Marketing Research |
| Statement of responsibility |
Robert Moran. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaden, Robert J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linda, Gerald. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prince, Melvin. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16967057 |
| b |
08-08-13 |
| c |
03-04-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2012 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
cim |
| Operator's initials, OID (RLIN) |
08-08-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
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cau |
| -- |
0 |
| 994 ## - |
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| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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1 |
| i |
31923001844469 |
| j |
2 |
| l |
cimc |
| o |
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| p |
0.00 |
| q |
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| r |
- |
| s |
- -- |
| t |
61 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i19980322 |
| z |
03-04-13 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |