MARC details
| 000 -LEADER |
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| fixed length control field |
03755cam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm52373416 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726100332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030529s2003 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003012174 |
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
2006011567X |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
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| Record control number |
002378135 |
| Source |
IsJJNL |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781584230731 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000024692376 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
DEBBG |
| System control number |
BV017212413 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
104510455 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NLC |
| System control number |
2006011567X |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
NZ1 |
| System control number |
7732357 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
UNITY |
| System control number |
001402420 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
YDXCP |
| System control number |
1897338 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)52373416 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
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NLGGC |
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NLC |
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BTCTA |
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YDXCP |
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BUR |
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CPE |
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IXA |
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J9U |
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OTP |
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UBA |
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DEBBG |
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OCLCQ |
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DEBSZ |
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BDX |
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OCLCF |
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OCLCQ |
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GYG |
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OCLCA |
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SFR |
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WLU |
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OCLCQ |
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C5U |
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ULY |
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OCLCA |
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OCLCQ |
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HUELT |
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S1C |
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OCLCO |
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VSI |
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SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P90.G665.U534 2003 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P90 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
McLuhan, Marshall, |
| Dates associated with a name |
1911-1980., |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Understanding media : |
| Remainder of title |
the extensions of man / |
| Statement of responsibility, etc. |
Marshall McLuhan ; edited by W. Terrence Gordon. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Critical edition.ition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Corte Madera, California : |
| Name of publisher, distributor, etc. |
Gingko Press, |
| Date of publication, distribution, etc. |
(c)2003. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxi, 616 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
The medium is the message -- |
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Media hot and cold -- |
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Reversal of the overheated medium -- |
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The gadget love: Narcissus as narcosis -- |
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Hybrid energy: Les Liaisons Dangereuses -- |
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Media as translators -- |
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Challenge and collapse: The nemesis of creativity -- |
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The spoken word: Flower of evil? -- |
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The written word: An eye for an ear -- |
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Roads and paper routes -- |
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Number: Profile of the crowd -- |
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Clothing: Our extended skin -- |
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Housing: New look and new outlook -- |
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Money: The poor man's credit card -- |
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Clocks: The scent of time -- |
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The print: How to dig it -- |
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Comics: MassachusettsD vestibule to TV -- |
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The printed work: Architect of nationalism -- |
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Wheel, bicycle, and airplane -- |
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The photograph: The brothel-without-walls -- |
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Press: Government by news leak -- |
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Motorcar: The mechanical bride -- |
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Ads: Keeping upset with the Joneses -- |
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Games: The extensions of man -- |
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Telegraph: The social horomone -- |
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The typewriter: Into the age of the Iron whim -- |
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The telephone: Sounding brass or tinkling symbol? -- |
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The phonograph: The toy that shrank the national chest -- |
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Movies: The reel world -- |
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Radio: The tribal drum -- |
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Television: The timid giant -- |
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Weapons: War of the icons -- |
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Automation: Learning a living -- |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description. |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="https://ciu.libwizard.com/f/copyright-requests">https://ciu.libwizard.com/f/copyright-requests</a> |
| 648 #4 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM |
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| Chronological term |
Geschichte 1900-1960. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Gordon, W. Terrence, |
| Dates associated with a name |
1942- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
P |
| PUBLICATION YEAR |
2003 |
| VENDOR |
AMAZON |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2020-09-16 |
| COST |
20.74 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |