Cracking the advertising code / (Record no. 127)

MARC details
000 -LEADER
fixed length control field 01524ngm a2200409Ii 4500
001 - CONTROL NUMBER
control field ocm71755104
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240725162301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060926s2006 mnu017 vleng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781571752406
028 42 - PUBLISHER OR DISTRIBUTOR NUMBER
Publisher or distributor number 3405
Source Learning Zone Express
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)71755104
039 02 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description CI ocm71755104
040 ## - CATALOGING SOURCE
Original cataloging agency UUM
Language of cataloging eng
Description conventions rda
Transcribing agency UUM
Modifying agency SBI
049 02 - LOCAL HOLDINGS (OCLC)
Holding library SBIY
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1997.L438.C733 2006
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number PN1997
245 00 - TITLE STATEMENT
Title Cracking the advertising code /
Statement of responsibility, etc. writer/producer Judy Jennings.
Medium [print]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Owatonna, Minnesota :
Name of publisher, distributor, etc. Learning Zone Express,
Date of publication, distribution, etc. (c)2006.
300 ## - PHYSICAL DESCRIPTION
Extent 1 videodisc (17 min.) :
Other physical details sound, color ;
Dimensions 4 3/4 in.
336 ## - CONTENT TYPE
Content type term two-dimensional moving image
Content type code tdi
Source rdacontent
337 ## - MEDIA TYPE
Media type term video
Media type code v
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term videodisc
Carrier type code vd
Source rdacarrier
344 ## - SOUND CHARACTERISTICS
Type of recording digital
Recording medium video
Source rda
345 ## - PROJECTION CHARACTERISTICS OF MOVING IMAGE
Presentation format videodisc
346 ## - VIDEO CHARACTERISTICS
Video format DVD
347 ## - DIGITAL FILE CHARACTERISTICS
File type video file
Encoding format DVD
Source rda
520 0# - SUMMARY, ETC.
Summary, etc. Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of adveritsing that are directed toward teenage consumers.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jennings, Judy.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11152497
b 10-10-11
c 01-22-08
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Multi-media (10-day check-out)
Classification part PN
PUBLICATION YEAR 2006
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- cimm
Operator's initials, OID (RLIN) 05-27-09
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) g
-- -
-- eng
-- mnu
-- 0
994 ## -
-- 02
-- SBI
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001421797
j 2
l cimm
n pl
o -
p 0.00
q -
r -
s - --
t 63
u 1
v 0
w 1
x 0
y .i11722113
z 01-22-08
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library MULTIMEDIA 07/15/2018 0.00   HF5822.C73 2006 31923001421797 02/07/2019 07/15/2018 Multi-media (10-day check-out)