MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02487cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1121084720 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250122082248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190929t20212021ilua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020901512 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
OCLCQ |
| -- |
OIP |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
UKMGB |
| -- |
OCLCL |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC054582 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019785664 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
1180003594 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0357135741 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357135747 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019785664 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1121084720 |
| Canceled/invalid control number |
(OCoLC)1180003594 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.B972.M375 2021 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burrow, Jim, |
| Relator term |
|
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Remainder of title |
|
| Statement of responsibility, etc. |
James L. Burrow |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 688 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for various business endeavors. This edition maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to market goods, services, and ideas to consumers successfully. Professional development, customer service, and digital marketing strategies, including social media, are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers."--Preface. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Socially responsive marketing -- |
| -- |
The economic basis for marketing -- |
| -- |
Marketing basics -- |
| -- |
Marketing begins with consumers -- |
| -- |
Marketing information and research -- |
| -- |
Competition is everywhere -- |
| -- |
Social media and e-commerce -- |
| -- |
Develop a marketing strategy and marketing plan -- |
| -- |
Develop successful products -- |
| -- |
Services need marketing -- |
| -- |
Business-to-business marketing -- |
| -- |
Distribution -- |
| -- |
Determine the best price -- |
| -- |
Promotion -- |
| -- |
Advertising -- |
| -- |
Selling -- |
| -- |
Marketing in a global economy -- |
| -- |
Manage risk -- |
| -- |
Marketing and finance -- |
| -- |
Entrepreneurship and marketing -- |
| -- |
Take control with management -- |
| -- |
Plan your future in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| PUBLICATION YEAR |
|
| Source of classification or shelving scheme |
Library of Congress Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF5415 |
| PUBLICATION YEAR |
|
| LOCATION |
CIRCULATING COLLECTION |
| -- |
|
| -- |
NFIC |
| REPLACEMENT COST (GET FROM AMAZON) |
|
| Barecode |
|
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |