Principles of marketing / (Record no. 105485)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02536cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1131723738 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122082248.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191217t20192019riua 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UUO |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | UUO |
| Modifying agency | UUO |
| -- | OCLCF |
| -- | OCLCQ |
| -- | SEA |
| -- | OCLCO |
| -- | SWW |
| -- | SBI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781626893368 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1626893365 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1131723738 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M957.P756 2019 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SBIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mulka, Lisa, |
| Relator term | |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Remainder of title | |
| Statement of responsibility, etc. | Lisa Mulka ; contributors, Leah Ball, Stacey Dadd, Ally Jacques, Mandy Lange. |
| Medium | [print] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Warwick, RI : |
| Name of publisher, distributor, etc. | B.E. Publishing, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 397 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Marketing plan -- |
| -- | Characteristics of business -- |
| -- | Economic considerations -- |
| -- | Marketing in a global economy -- |
| -- | Ethical and lawful practices -- |
| -- | Marketing information management -- |
| -- | Target market -- |
| -- | Product mix -- |
| -- | Product strategies -- |
| -- | Determining price -- |
| -- | Pricing strategies -- |
| -- | Place -- |
| -- | Promotion and advertising -- |
| -- | Personal selling -- |
| -- | Interpersonal skills -- |
| -- | Communication -- |
| -- | Social media savvy -- |
| -- | Budgeting -- |
| -- | Evaluating risks -- |
| -- | Planning for employment -- |
| -- | Career success. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | As part of the Skills for Life CTE Series, Principles of Marketing explores foundational marketing concepts relevant to today's global economy. By emphasizing how marketing impacts businesses and influences our daily lives, this textbook introduces real-world skills that students will use in the classroom, the workplace, and beyond. Principles of Marketing leads students to thoroughly understand product, price, place, and promotion--the 4 P's of marketing. In addition, students will learn how marketers conduct research, make decisions, and strategize to help sell goods and services, and will use this knowledge to complete a comprehensive marketing plan for a company. The skills introduced in this textbook will help students make informed choices as consumers and plan for future careers in business and marketing. -- Publisher (bepublishing.com). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ball, Leah, |
| Relator term | |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dadd, Stacey, |
| Relator term | |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacques, Ally, |
| Relator term | |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lange, Mandy, |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| PUBLICATION YEAR | 2019 |
| Source of classification or shelving scheme | Library of Congress Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Circulating Book (checkout times vary with patron status) |
| Classification part | HF5415 |
| PUBLICATION YEAR | |
| LOCATION | CIRCULATING COLLECTION |
| -- | |
| -- | NFIC |
| REPLACEMENT COST (GET FROM AMAZON) | |
| Barecode | |
| 994 ## - | |
| -- | C0 |
| -- | SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 1 |
| b | Cynthia Snell |
| c | 1 |
| d | Cynthia Snell |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | G. Allen Fleece Library | G. Allen Fleece Library | CIRCULATING COLLECTION | 01/22/2025 | HF5415.M957.P756 2019 | 4215601360002 | 01/22/2025 | 01/22/2025 | Circulating Book (checkout times vary with patron status) |