MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01817cam a2200505Ma 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn689082727 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241106150759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060911s2006 mx a b 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9702607639 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789702607632 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131457578 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131457577 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)689082727 |
| Canceled/invalid control number |
(OCoLC)128359362 |
| -- |
(OCoLC)503411832 |
| -- |
(OCoLC)991695936 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
XVF |
| Language of cataloging |
spa |
| Transcribing agency |
XVF |
| Modifying agency |
UXS |
| -- |
OCLCQ |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
CKDLS |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
OCLCQ |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.K6418 2006 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
K6D5 2006 |
| Edition information |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing management. |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dirección de marketing / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller ; tr. Clara E. Rivera. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Pearson/Educación, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (varias paginaciones) : |
| Other physical details |
il ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent/spa |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
sin mediación |
| Media type code |
n |
| Source |
rdamedia/spa |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de: Marketing management, 12th ed. 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliográficas e índice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia |
| General subdivision |
Administración. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Satisfacción del consumidor. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Segmentación del mercado. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Logística comercial. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Promoción de ventas. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadotecnia directa. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Personal de ventas. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010209 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de mercadeo. |
| Source of heading or term |
lemb |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivera, Clara E., |
| Relator term |
tr. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SBI - 26 OTHER HOLDINGS |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |