MARC details
| 000 -LEADER |
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| fixed length control field |
03229cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn678924608 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240913174107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101104t20122012njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010046655 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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YDXCP |
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BWX |
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CDX |
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BDX |
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IAK |
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OCLCF |
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OCLCQ |
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OCLCO |
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CUS |
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ATSAE |
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WOR |
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NZHMA |
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OCLCO |
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OCLCL |
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OCLCQ |
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SBI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780132102926 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273753360 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)678924608 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13.K87.M375 2012 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
SBIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kotler, Philip, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
14th edition. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxii, 657, 127. pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part 1: Understanding marketing management. Defining marketing for the 21st century -- |
| Title |
Developing marketing strategies and plans -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 2: Capturing marketing insights. Collecting information and forecasting demand -- |
| Title |
Conducting marketing research -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 3: Connecting with customers. Creating long-term loyalty relationships -- |
| Title |
Analyzing consumer markets -- |
| -- |
Analyzing business markets -- |
| -- |
Identifying market segments and targets -- |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PART 4: Building strong brands. Creating brand equity -- |
| Title |
Crafting the brand position -- |
| -- |
Competitive dynamics -- |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PART 5: Shaping the market offerings. Setting product strategy -- |
| Title |
Designing and managing services -- |
| -- |
Developing pricing strategies and programs -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 6: Delivering value. Designing and managing integrated marketing channels -- |
| Title |
Managing retailing, wholesaling, and logistics -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 7: Communicating value. Designing and managing integrated marketing communications -- |
| Title |
Managing mass communications : advertising, sales Promotions, events and experiences, and public relations -- |
| -- |
Managing personal communications : direct and interactive marketing, word of mouth, and personal selling -- |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART 8: Creating successful long-term growth. Introducing new market offerings -- |
| Title |
Tapping into global markets -- |
| -- |
Managing a holistic marketing organization for the long run -- |
| -- |
Appendix: Sonic marketing plan -- |
| -- |
Glossary. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Gestion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| Relator term |
|
| 938 ## - |
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Brodart |
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BROD |
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12773840 |
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226.67 |
| 938 ## - |
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Coutts Information Services |
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COUT |
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16016147 |
| 938 ## - |
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YBP Library Services |
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YANK |
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100554655 |
| 938 ## - |
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| -- |
Blackwell Book Service |
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BBUS |
| -- |
100554655 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF5415.13 |
| PUBLICATION YEAR |
2012. |
| LOCATION |
CIRCULATING COLLECTION |
| -- |
|
| -- |
NFIC |
| REPLACEMENT COST (GET FROM AMAZON) |
|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Barecode |
31923001881503 |
| 994 ## - |
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| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |