MARC details
| 000 -LEADER |
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| fixed length control field |
02769cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1178869979 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240828130830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200725s2022 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020034180 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
YDX |
| -- |
MNM |
| -- |
YDX |
| -- |
OCLCO |
| -- |
NZTOI |
| -- |
UKMGB |
| -- |
OCL |
| -- |
NLHHG |
| -- |
WEA |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
OCLCQ |
| -- |
SBI |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC129517 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
020113506 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781492594628 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781718201583 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000067574058 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DKDLA |
| System control number |
820030-katalog:2694084 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
020113506 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1178869979 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716.D312.S667 2022 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dees, Windy, |
| Dates associated with a name |
1977- |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sport marketing / |
| Statement of responsibility, etc. |
Windy Dees, PhD, University of Miami, Patrick Walsh, PhD, Syracuse University, Chad McEvoy, EdD, Northern Illinois University, Stephen McKelvey, JD, University of Massachusetts Amherst ; originated by Bernard J. Mullin, PhD, the Aspire Sport Marketing Group LLC, Stephen Hardy, PhD, University of New Hampshire, Professor Emeritus, William A. Sutton, EdD, University of South Florida, Professor Emeritus, Bill Sutton and Associates. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Champaign, Illinois : |
| Name of publisher, distributor, etc. |
Human Kinetics, |
| Date of publication, distribution, etc. |
(c)2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 475 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"-- |
| Assigning source |
|
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The special nature of sports marketing -- |
| Title |
Strategic marketing management -- |
| -- |
Understanding the sport consumer -- |
| -- |
Market research and analytics in the sport industry -- |
| -- |
Market segmentation and target marketing -- |
| -- |
The sport product -- |
| -- |
Managing sport brands -- |
| -- |
Promotion and paid media -- |
| -- |
Public relations -- |
| -- |
Sponsorship, corporate partnerships, and the role of activation -- |
| -- |
Social media in sports -- |
| -- |
Sales and service -- |
| -- |
Delivering and distributing core products and extensions -- |
| -- |
Legal aspects of sport marketing -- |
| -- |
The evolving nature of sport marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walsh, Patrick, |
| Dates associated with a name |
1978- |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McEvoy, Chad D., |
| Dates associated with a name |
1971- |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKelvey, Stephen, |
| Dates associated with a name |
1959- |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullin, Bernard James, |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hardy, Stephen, |
| Dates associated with a name |
1948- |
| Relator term |
|
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutton, William Anthony, |
| Dates associated with a name |
1951- |
| Relator term |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
GV716 |
| PUBLICATION YEAR |
2022. |
| LOCATION |
CIRCULATING COLLECTION |
| -- |
|
| -- |
NFIC |
| REPLACEMENT COST (GET FROM AMAZON) |
|
| Barecode |
|
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
Cynthia Snell |