MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03009cam a2200397Li 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn829905884 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726105459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130312s2012 onca ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDXCP |
| Modifying agency |
OCLCO |
| -- |
CELBN |
| -- |
OCLCQ |
| -- |
E7B |
| -- |
JSTOR |
| -- |
NT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781442698390 |
| Qualifying information |
|
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
15027863 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.F589 2012 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NTA |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Flux |
| Remainder of title |
what marketing managers need to navigate the new environment / |
| Statement of responsibility, etc. |
edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
What marketing managers need to navigate the new environment |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Toronto : |
| Name of publisher, distributor, etc. |
University of Toronto Press, |
| Date of publication, distribution, etc. |
(c)2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 326 pages) : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: the evolving role of the marketing manager -- |
| Title |
Part One: The changing landscape. 1. The challenge of today's marketing environment / |
| Statement of responsibility |
David Soberman -- |
| Title |
2. Losing control and loving it / |
| Statement of responsibility |
David Dunne -- |
| Title |
3. Brand extension strategy: an integrative framework / |
| Statement of responsibility |
Sridhar Moorthy -- |
| Title |
4. What makes the internet different? / |
| Statement of responsibility |
Avi Goldfarb -- |
| Title |
Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / |
| Statement of responsibility |
Andrew A. Mitchell -- |
| Title |
6. Hedonomics: why people do not buy what they enjoy the most / |
| Statement of responsibility |
Claire I. Tsai -- |
| Title |
7. Marketing management when facing forward-looking consumers / |
| Statement of responsibility |
Andrew T. Ching -- |
| Title |
8. Strategic forward-looking marketing management / |
| Statement of responsibility |
Ron N. Borkovsky -- |
| Title |
9. Just imagine: the role of visualization in new product evaluation / |
| Statement of responsibility |
Min Zhao -- |
| Title |
10. The role of morality in consumer decisions / |
| Statement of responsibility |
Nina Malzar -- |
| Title |
Part Three: Marketing management to engage. 11. Manage customer value through incentives / |
| Statement of responsibility |
Menge Shi -- |
| Title |
12. Hang on: the psychology of time and implications for designing queues / |
| Statement of responsibility |
Dilip Soman -- |
| Title |
13. Brands as humans: relationship norms and anthropomorphism / |
| Statement of responsibility |
Pankaj Aggarwal -- |
| Title |
14. The psychology of giving: small interventions that make a difference / |
| Statement of responsibility |
Aparna A. Labroo -- |
| Title |
15. Managing brands by leveraging academic research / |
| Statement of responsibility |
Delaine Hampton. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soberman, David Allan, |
| Dates associated with a name |
1960- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soman, Dilip. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
HF. |
| PUBLICATION YEAR |
2012 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
02 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |