The people's car : a global history of the Volkswagen Beetle /
Rieger, Bernhard, 1967-
The people's car : a global history of the Volkswagen Beetle / Global history of the Volkswagen Beetle Bernhard Rieger. - Cambridge, Mass. : Harvard University Press, (c)2013. - 1 online resource (406 pages) : illustrations
Includes bibliographies and index.
Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon.
"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
9780674075733
Volkswagen Beetle automobile--History.
Volkswagen Beetle automobile.
Volkswagen Beetle automobile--History.
Electronic Books.
TL215 / .P467 2013
The people's car : a global history of the Volkswagen Beetle / Global history of the Volkswagen Beetle Bernhard Rieger. - Cambridge, Mass. : Harvard University Press, (c)2013. - 1 online resource (406 pages) : illustrations
Includes bibliographies and index.
Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon.
"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
9780674075733
Volkswagen Beetle automobile--History.
Volkswagen Beetle automobile.
Volkswagen Beetle automobile--History.
Electronic Books.
TL215 / .P467 2013