Creating Mexican consumer culture in the age of Porfirio DíazSteven B. Bunker.
Bunker, Steven B., 1970-
Creating Mexican consumer culture in the age of Porfirio DíazSteven B. Bunker. - Albuquerque : University of New Mexico Press, (c)2012. - 1 online resource (pages)
Includes bibliographies and index.
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
9780826344564
Díaz, Porfirio, 1830-1915.
Consumers--History--Mexico--20th century.
Consumption (Economics)--History--Mexico--20th century.
Electronic Books.
HC140 / .C743 2012
Creating Mexican consumer culture in the age of Porfirio DíazSteven B. Bunker. - Albuquerque : University of New Mexico Press, (c)2012. - 1 online resource (pages)
Includes bibliographies and index.
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
9780826344564
Díaz, Porfirio, 1830-1915.
Consumers--History--Mexico--20th century.
Consumption (Economics)--History--Mexico--20th century.
Electronic Books.
HC140 / .C743 2012