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Marketing Myopia

Levitt, Theordore.

Marketing Myopia - Harvard Business Review Press, (c)2008. - 1 online resource.

Includes bibliographies and index.

ISBN: 9781633690585

Subjects--Topical Terms:
Marketing.
Customer relations.

Index Terms--Genre/Form:
Electronic Books.

LC Class. No.: HF5415 / .M375 2008

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