HBR's 10 must reads on innovation.

HBR's 10 must reads on innovation. HBR's ten must reads on innovation 10 must reads on innovation On innovation - Boston, Massachusetts : Harvard Business Review Press, (c)2013. - 1 online resource (v, 179 pages) : illustrations. - HBR's 10 must reads series .

Includes bibliographies and index.

The innovation catalysts / Stop the innovation wars / How GE in disrupting itself / The customer-centered innovation map / Is it real? Can we win? Is it worth doing? / Six myths of product development / Innovation: the classic traps / Discovery-driver planning / The discipline of innovation / Innovation killers / by Roger L. Martin -- by Vijay Govindarajam and Chris Trimble -- by Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble -- by Lance A. Bettencourt and Anthony W. Ulwick -- by George S. Day -- by Stefan Thomke and Donald Reinertsen -- by Rosabeth Moss Kanter -- by Rita Gunther McGrath and Ian C. MacMillan -- by Peter F. Drucker -- by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.



9781422191507


Creative ability in business.
Creative thinking.
Diffusion of innovations--Management.
Technological innovations--Management.
New products.


Electronic Books.

HD53 / .H377 2013