The power of unreasonable people : how social entrepreneurs create markets that change the world /

Elkington, John, 1949-

The power of unreasonable people : how social entrepreneurs create markets that change the world / John Elkington, Pamela Hartigan. - Boston, Mass. : Harvard Business School Press, (c)2008. - 1 online resource (xviii, 242 pages) - Leadership for the common good .

Includes bibliographies and index.

Organizing for success : the business models -- Tapping financial resources -- Identifying market opportunities in ten great divides -- Raising expectations for bonsai consumers -- Democratizing technology -- Changing the system -- Scaling solutions -- Conclusion : choosing our future.



9781422163542


Social entrepreneurship.
Social change.


Electronic Books.

HD60 / .P694 2008