Marketer's toolkit the 10 strategies you need to succeed /

Marketer's toolkit the 10 strategies you need to succeed / writer, Richard Luecke. - Boston, Mass. : Harvard Business School Press, (c)2006. - 1 online resource. - Harvard business essentials series .

Title from title screen.

Includes bibliographies and index.



9781422160848


Marketing--Handbooks, manuals, etc.
Strategic planning--Handbooks, manuals, etc.


Electronic Books.

HF5415 / .M375 2006