Winning in emerging markets : a road map for strategy and execution /
Khanna, Tarun.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. - Boston, Mass. : Harvard Business Press, (c)2010. - 1 online resource (xii, 247 pages)
Includes bibliographies and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
9781422157862
Commerce.
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.
Electronic Books.
HF1008 / .W566 2010
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. - Boston, Mass. : Harvard Business Press, (c)2010. - 1 online resource (xii, 247 pages)
Includes bibliographies and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
9781422157862
Commerce.
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.
Electronic Books.
HF1008 / .W566 2010