Getting to plan B : breaking through to a better business model /

Mullins, John W.

Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. - Boston, Mass. : Harvard Business Press, (c)2009. - 1 online resource (xiii, 249 pages) : illustrations

Includes bibliographies and index.

Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B -- Guiding your flight progress : the power of dashboards -- Air, food, and water : your revenue model -- Avoiding rocks and hard places : your gross margin model -- Trimming the fat : your operating model -- Cash is king : your working capital model -- It takes money to make money : your investment model -- Can you balance a one-legged stool? : multidimensional business models -- Getting started on discovering your plan B.

Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.



9781422152690

2009007185

GBA959790 bnb

015292089 Uk


Business planning.
New business enterprises.
Entrepreneurship.
Organizational change.
Economics.
Commerce.


Electronic Books.

HD30 / .G488 2009