Understanding Michael Porter : the essential guide to competition and strategy /

Magretta, Joan, 1948-

Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta. - Boston, Mass. : Harvard Business Review Press, (c)2012. - 1 online resource (x, 236 pages) : illustrations.

Includes bibliographies and index.

Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.

Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.



9781422142295


Porter, Michael E., 1947-


Competition.
Strategic planning.
Management.


Electronic Books.

HD41 / .U534 2012