Buying gay : how physique entrepreneurs sparked a movement /

Johnson, David K.,

Buying gay : how physique entrepreneurs sparked a movement / David K. Johnson. - New York : Columbia University Press, (c)2019. - 1 online resource. - Columbia studies in the history of U.S. capitalism .

Includes bibliographies and index.

Introduction -- Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild -- Selling gay books: Donald Webster Cory's "business with a conscience" -- The Grecian Guild: imagining a gay past, and future -- "I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club -- Defending a naked boy: Lynn Womack at the Supreme Court -- Consolidating the market: DSI of Minneapolis -- The physique legacy.

David K. Johnson tells the story of the physique magazine produced by and for gay men to show how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. He offers a vivid look into the lives of physique entrepreneurs and their customers, presenting a wealth of illustrations.



9780231548175

2018037924


Gay men--History.--United States
Gay erotica--History.--United States
Bodybuilding--Periodicals--History.--United States
Gay consumers--History.--United States
Gay business enterprises--History.--United States
Gay rights--History.--United States


Electronic Books.

HQ76 / .B895 2019