The craft of creativity /Matthew A. Cronin and Jeffrey Loewenstein.

Cronin, Matthew A. (Professor of management),

The craft of creativity /Matthew A. Cronin and Jeffrey Loewenstein. - Stanford, California : Stanford Business Books, an imprint of Stanford University Press, (c)2018. - 1 online resource.

Includes bibliographies and index.

The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story.



9781503605510


Creative ability.
Creative thinking.
Creative ability in business.


Electronic Books.

BF408 / .C734 2018