Consuming Japan : popular culture and the globalizing of 1980s America /
McKevitt, Andrew C.,
Consuming Japan : popular culture and the globalizing of 1980s America / Andrew C. McKevitt. - Chapel Hill : The University of North Carolina Press, (c)2017. - 1 online resource (x, 276 pages) : illustrations, map - Studies in United States culture .
Includes bibliographies and index.
Resurrecting the ordinary in U.S.-Japan relations -- Japan won the Cold War, and other strange ideas from an era of ideological change -- Wakarimasuka: shifting images of Japan from Shōgun to Rising sun -- Ohayō I: (good) morning again in Marysville -- Ohayō II: Japanese transplants and the UAW's global squeeze -- A medium but not a message: the VCR and cultural globalization -- Authenticity in a hybrid world: sushi at the crossroads of cultural globalization -- You are not alone!: anime and the globalizing of America -- Back to the future in U.S.-Japan relations.
" ... A cultural, economic, and intellectual history of U.S.-Japan relations from roughly the mid-1970s to the early 1990s ..."-- This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post-World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century. --
9781469634487 9781469634494
Consumer goods--United States.
Globalization--Social aspects--United States.
Popular culture--Japanese influences.--United States
Electronic Books.
E169 / .C667 2017
Consuming Japan : popular culture and the globalizing of 1980s America / Andrew C. McKevitt. - Chapel Hill : The University of North Carolina Press, (c)2017. - 1 online resource (x, 276 pages) : illustrations, map - Studies in United States culture .
Includes bibliographies and index.
Resurrecting the ordinary in U.S.-Japan relations -- Japan won the Cold War, and other strange ideas from an era of ideological change -- Wakarimasuka: shifting images of Japan from Shōgun to Rising sun -- Ohayō I: (good) morning again in Marysville -- Ohayō II: Japanese transplants and the UAW's global squeeze -- A medium but not a message: the VCR and cultural globalization -- Authenticity in a hybrid world: sushi at the crossroads of cultural globalization -- You are not alone!: anime and the globalizing of America -- Back to the future in U.S.-Japan relations.
" ... A cultural, economic, and intellectual history of U.S.-Japan relations from roughly the mid-1970s to the early 1990s ..."-- This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post-World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century. --
9781469634487 9781469634494
Consumer goods--United States.
Globalization--Social aspects--United States.
Popular culture--Japanese influences.--United States
Electronic Books.
E169 / .C667 2017