Tequila! : the spirit of Mexico /

Gaytán, Marie Sarita, 1974-

Tequila! : the spirit of Mexico / Marie Sarita Gaytán. - Stanford, California : Stanford University Press, (c)2014. - 1 online resource.

Includes bibliographies and index.

Fermenting struggles : pulque, mezcal, and tequila -- Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexico relations -- Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera -- Touring tequila and harvesting heritage : the past's enduring presence -- Pursing prestige : regulation, resistance, and the limits of authenticity -- Consuming complexity : drinking tequila in Mexico and the United States.



9780804793100


Tequila--History.--Mexico
Alcoholic beverages--History.--Mexico
Drinking of alcoholic beverages--History.--Mexico
National characteristics, Mexican.


Electronic Books.

TP607 / .T478 2014