Scam : so-called alternative medicine /

Ernst, E.

Scam : so-called alternative medicine / Edzard Ernst. - Exeter, UK : Imprint Academic, (c)2018. - 1 online resource. - Societas : Essays in political and cultural criticism .

Includes bibliographies and index.

Preface -- 1. Introduction -- 2. The basics (Evidence and experience ; More good than harm? ; How much of conventional medicine is evidence-based? ; Evidence-based medicine, celebrity-based medicine ; Placebo ; Ethical issues in SCAM) -- 3. Common problems in SCAM (The root cause and the panacea ; Faer-mongering ; Holism ; Conspiracy theories or paranoia ; Is SCAM a cult? ; Non-communication ; Quackademia) -- 4. Research and researchers (Research activity in SCAM ; Promotion masquerading as research ; NCCAIM ; The making of a pseudo-researcher ; How can we differentiate good from bad research? ; Scientific misconduct ; Nonsensical research ; Too good to be true ; The role of criticism) 5. Healthcare practitioners (The tricks of the SCAM trade ; Inside the brain of a SCAM practitioner ; Little SCAM and Big Pharma ; Holistic dentistry ; Doctors of integrative medicine ; The German 'Heilpratiker' ; Veterinarians ; Nurses ; Midwives ; Pharmacists) -- 6. Patients and consumers (Patient choice ; When orthodox medicine has nothing more to offer ; The wellness mania ; Value for money ; Alternative cancer cures ; SCAM advice for patients ; Charities ; Great expectations) -- 7. The funny side (How to become a charlatan ; Monty Python and the homeopaths ; The SCAM lecture ; How to avoid progress from criticism ; Politicians on SCAM ; Prince Charles on SCAM ; The 'knighthood starvation syndrome") -- Postscript -- Glossary.

"Professor Ernst has recieved So-Called Alternative Medicine (SCAM) as a patient, practised it as a doctor, and researched it as a scientist. He provides an insider's perspective by covering aspects of SCAM that most other books avoid. Whilst presenting us with the scientific evidence, Ernst adds his own touches of humour and satire, making this book both informative and entertaining. If you have an interest in healthcare and want a scientifically researched, evidence based evaluation of alterative medicine, this book is for you. It might just prevent you from wasting your money on, or endangering your health with, bogus treatments."--Back cover.



9781845409838


Alternative medicine.
Complementary Therapies.


Electronic Books.

R733 / .S336 2018