Cross-cultural business behavior : a guide for global management /

Gesteland, Richard R.,

Cross-cultural business behavior : a guide for global management / Richard R. Gesteland. - Fifth edition. - Frederiksberg, Denmark : CBS Press, (c)2014. - 1 online resource.

Includes bibliographies and index.



9788763099356 8763099357


Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.


Electronic Books.

HF5389 / .C767 2014