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Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability /

Master of Marketing Measurement : Margaret Henderson Blair on Marketing Accountability / edited by Allan R. Kuse and David W. Stewart. - 1 online resource

Includes bibliographies and index.

ISBN: 9781527562813

Subjects--Topical Terms:
Marketing--Management.

Index Terms--Genre/Form:
Electronic Books.

LC Class. No.: HF5415 / .M378 2021

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