Sport media vectors : digitization, expanding audiences, and the globalization of live sport /

Sport media vectors : digitization, expanding audiences, and the globalization of live sport / Laurel Walzak and Joe Recupero, editions. - Champaign, IL : Common Ground, (c)2020. - 1 online resource (xii, 212 pages) : color illustrations

Includes bibliographies and index.

"A kick for empowerment" : individual, socio-cultural and structural developments in women's soccer / How Australia's fascination with overseas sports is beginning to hurt / 'Television needs Esports but Esports doesn't need television' / Exploring sport fan expectations : a pilot study of a sport broadcast vs. a simulated sport streamcast / What are major strengths and gaps in the research literature's treatment of gender and masculinities intersecting with the sport media industry? / Crossfit's beauty in becoming : beyond the biopolitics of sport for development and peace / Understanding key differences in the structure, growth and future directions of livestreaming between the United States and China / Do LGBT pride games stop homophobic language in sport? / Convergence in sport media : exploring the technological implications of combining photo and video production / New. Beautiful. Equal, but not on Instagram : how the ISL represents female athletes / Janine Maier -- Samuel Duncan -- LJ Filotrani -- Laurel Walzak -- Joe Recupero -- Annie Yaniga -- Jason Chung -- Erik Denison and Daniel Toole -- Kevin Raposo -- Danica Vidotto, Francesco Collura, Kaitlyn Seow.

"In the edited collection of Sport Media Vectors: Digitization, Expanding Audiences, and the Globalization of Live Sport, leading scholars from five continents explore the socio-cultural and political aspects of sport media vectors. The direction of live sport will continue to evolve as the demand by audiences shifts. Our book covers a complementary range of topics from: esports; livestreaming; traditional linear broadcasting; gender, sexual orientation and masculinities in sport media; global comparisons; media and technological implications of sport; and audience study. Our book plays an important role in the globalization of live sport from the sport media point of view, which has not been widely investigated. However, with the great demand by fans to consume and engage with live sport and the growth of digital platforms supplying fans access and enhancing their consumption experience, it is gaining importance and attention in the field. A common thread with many of the contributors of this book is their focus on the intersection between scholarly work and its convergence and practical relevance with industry practice"--



9781863352215

2020025104


Sports--Social aspects.
Mass media and sports.
Television broadcasting of sports.
Streaming video.
Sports and globalization.


Electronic Books.

GV706 / .S667 2020