Images from paradise : the visual communication of the European Union's federalist utopia /
Salgó, Eszter,
Images from paradise : the visual communication of the European Union's federalist utopia / Eszter Salgó. - New York : Berghahn Books, (c)2017. - 1 online resource (239 pages)
Includes bibliographies and index.
Need for a paradise dream -- Manifestations of Eurofederalists' paradise dream -- The tale of seductive Europa -- Welcome to the center of the European mandala! -- Europa's sacred gaze -- The European Central Bank's story of abundance: in between sacred rituals and political marketing -- The promise of European rituals -- "Rise like a phoenix": a new anthem for (federal) Europe -- The 2014 elections of the European Parliament: preparing for a European carnival.
Drawing upon the disciplines of politics, anthropology, psychoanalysis, aesthetics and cinema studies, Salgo presents a new way of looking at the "art of European unification" and to highlight the mythical sources of the federalist project. The visual narratives constitute the main object of inquiry - the iconography of the new "Europa" series of euro banknotes and the videos launched by the European Commission, the European Parliament and by the European Central Bank, through which the supranational elite seek to generate "collective effervescence," allow for a European carnival to take place, and prompt citizens to pledge allegiance to the sacred dogma of the "ever closer union," thereby strengthening the organization's legitimacy.
9781785336195
2017032605
GBB8G9811 bnb
018512685 Uk
European Union--Marketing.
Visual communication--Political aspects--European Union countries.
Electronic Books.
JN30 / .I434 2017
Images from paradise : the visual communication of the European Union's federalist utopia / Eszter Salgó. - New York : Berghahn Books, (c)2017. - 1 online resource (239 pages)
Includes bibliographies and index.
Need for a paradise dream -- Manifestations of Eurofederalists' paradise dream -- The tale of seductive Europa -- Welcome to the center of the European mandala! -- Europa's sacred gaze -- The European Central Bank's story of abundance: in between sacred rituals and political marketing -- The promise of European rituals -- "Rise like a phoenix": a new anthem for (federal) Europe -- The 2014 elections of the European Parliament: preparing for a European carnival.
Drawing upon the disciplines of politics, anthropology, psychoanalysis, aesthetics and cinema studies, Salgo presents a new way of looking at the "art of European unification" and to highlight the mythical sources of the federalist project. The visual narratives constitute the main object of inquiry - the iconography of the new "Europa" series of euro banknotes and the videos launched by the European Commission, the European Parliament and by the European Central Bank, through which the supranational elite seek to generate "collective effervescence," allow for a European carnival to take place, and prompt citizens to pledge allegiance to the sacred dogma of the "ever closer union," thereby strengthening the organization's legitimacy.
9781785336195
2017032605
GBB8G9811 bnb
018512685 Uk
European Union--Marketing.
Visual communication--Political aspects--European Union countries.
Electronic Books.
JN30 / .I434 2017