Strategic planning for sustainability /

Gutterman, Alan S., 1955-

Strategic planning for sustainability / Alan S. Gutterman. - First edition. - 1 online resource (vi, 168 pages) - Environmental and social sustainability for business advantage collection, 2327-3348 . - Environmental and social sustainability for business advantage collection. .

Includes bibliographies and index.

Chapter 1. Introduction -- Chapter 2. Environmental forces and strategic planning -- Chapter 3. Conducting a CSR assessment -- Chapter 4. Developing a corporate social responsibility strategy -- Chapter 5. Developing CSR commitments -- Chapter 6. Implementing CSR commitments -- Chapter 7. Measuring planning performance and effectiveness

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Although corporate social responsibility (CSR) has been adopted by many companies, few of them are practicing it with any formal strategy, and the common situation seems to be a portfolio of disparate CSR programs and initiatives, some of which the support core strategy and others of which appear adjacent and discretionary. The diversity of potential CSR initiatives is one issue; however, developing a strategic orientation is complicated by the fact that each company has its own unique set of drivers and motivations for CSR and ideas and responsibilities for those initiatives come from all parts and levels of the organization.Strategic planning for sustainability is far from easy or precise, if only because it requires that simultaneous consideration be given not only to economic performance and development but also to environmental protection and the social well-being of employees and other persons and groups outside of the organization. This book is intended as a comprehensive guide to the key steps required to strategically approach becoming a successful sustainable business including conducting a CSR assessment, developing a CSR strategy and the accompanying business case, developing and implementing CSR commitments, and measuring the performance and effectiveness of the planning initiative.




Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.

9781952538957


Sustainability.
Social responsibility of business.
Strategic planning
Organizational change.

Strategy. Strategic planning. Sustainability. Triple bottom line. CSR.


[genre]
Electronic books.

HD30.28