A practical guide to the media business /Susan De Bonis.
De Bonis, Susan.,
A practical guide to the media business /Susan De Bonis. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015. - 1 online resource (iv, 106 pages) - Digital & social media marketing & advertising collection, .
Part of: 2014 digital library.
Includes bibliographies and index.
1. Media today and beyond -- 2. Media basics -- 3. Print media -- 4. Radio -- 5. Television -- 6. The World Wide Web -- 7. Social media and mobile marketing -- Index.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631571947
Advertising media planning.
Mass media.
HF5826 / .P733 2015
A practical guide to the media business /Susan De Bonis. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015. - 1 online resource (iv, 106 pages) - Digital & social media marketing & advertising collection, .
Part of: 2014 digital library.
Includes bibliographies and index.
1. Media today and beyond -- 2. Media basics -- 3. Print media -- 4. Radio -- 5. Television -- 6. The World Wide Web -- 7. Social media and mobile marketing -- Index.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631571947
Advertising media planning.
Mass media.
HF5826 / .P733 2015