A practical guide to sales and selling in the media business /
De Bonis, Susan.,
A practical guide to sales and selling in the media business / Susan De Bonis. - 1 online resource (iv, 59 pages) - Digital & social media marketing & advertising collection, 2333-8830 . - 2014 digital library. Digital and social media marketing and advertising collection. .
Part of: 2014 digital library.
Includes bibliographies and index.
1. Media markets -- 2. Understanding your customer -- 3. Math and the sales process -- 4. Basics of the sales process -- 5. How to make solid presentations -- 6. Industry laws and personal ethics -- Index.
Access restricted to authorized users and institutions.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631571954
Advertising media planning.
[genre]
HF5826.5
A practical guide to sales and selling in the media business / Susan De Bonis. - 1 online resource (iv, 59 pages) - Digital & social media marketing & advertising collection, 2333-8830 . - 2014 digital library. Digital and social media marketing and advertising collection. .
Part of: 2014 digital library.
Includes bibliographies and index.
1. Media markets -- 2. Understanding your customer -- 3. Math and the sales process -- 4. Basics of the sales process -- 5. How to make solid presentations -- 6. Industry laws and personal ethics -- Index.
Access restricted to authorized users and institutions.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631571954
Advertising media planning.
[genre]
HF5826.5