Launching new products : best marketing and sales practices /
Westman, John C.,
Launching new products : best marketing and sales practices / John Westman and Paul Sowyrda. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016. - 1 online resource (xiii, 141 pages) - Marketing strategy collection, .
1. Context of the new product launch -- 2. New product launch team leadership approach -- 3. Marketing mix: the 4 P's -- 4. Messaging, professional selling, raving fans, and customer development -- 5. Sales training, value propositions, the brand promise, pricing, legal, and ethical considerations -- 6. New product launch checklist -- Appendixes -- References -- Index.
The goals of this book are (1) to share best practices of launching new products with professionals who want to help customers and make their company successful, and (2) to stimulate more conversations about how to successfully launch new products. The practices in this book were derived from hundreds of publications and over 60 years of experience launching over 50 new products. These practices represent the experience of its authors, and hopefully will cause other effective practices to be documented and shared. So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars, and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed standard that is used to evaluate the actions leading up to the launch, and corrective actions used during the product launch. As a result, business leaders make their own judgments and never truly know how much more successful they could have been.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606499238
New products.
Best practices checklist marketing new products new product introduction new product launch professional selling
HF5415 / .L386 2016
Launching new products : best marketing and sales practices / John Westman and Paul Sowyrda. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016. - 1 online resource (xiii, 141 pages) - Marketing strategy collection, .
1. Context of the new product launch -- 2. New product launch team leadership approach -- 3. Marketing mix: the 4 P's -- 4. Messaging, professional selling, raving fans, and customer development -- 5. Sales training, value propositions, the brand promise, pricing, legal, and ethical considerations -- 6. New product launch checklist -- Appendixes -- References -- Index.
The goals of this book are (1) to share best practices of launching new products with professionals who want to help customers and make their company successful, and (2) to stimulate more conversations about how to successfully launch new products. The practices in this book were derived from hundreds of publications and over 60 years of experience launching over 50 new products. These practices represent the experience of its authors, and hopefully will cause other effective practices to be documented and shared. So, why this book? New product launches can be more effective! What is the ultimate measure of effectiveness? Sales dollars, profit dollars, and growth rates are excellent measures. But how do you know that the launch is the best it can be? There is no endorsed standard that is used to evaluate the actions leading up to the launch, and corrective actions used during the product launch. As a result, business leaders make their own judgments and never truly know how much more successful they could have been.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606499238
New products.
Best practices checklist marketing new products new product introduction new product launch professional selling
HF5415 / .L386 2016