Fundamentals of global strategy : a business model approach /
De Kluyver, Cornelis A,
Fundamentals of global strategy : a business model approach / Cornelis A. de Kluyver. - 1st ed. - 1 electronic text (xiv, 256 pages) : digital file. - Strategic management collection, 2150-9646 . - Strategic management collection, .
List of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606490730
10.4128/9781606490730 doi
1 BEP
International business enterprises.
Strategic planning.
Globalization.
Global strategy global competitive advantage business model value creation value proposition value disciplines market participation supply chain infrastructure global management model global industry global branding innovation outsourcing offshoring
[genre]
HD2755.5
Fundamentals of global strategy : a business model approach / Cornelis A. de Kluyver. - 1st ed. - 1 electronic text (xiv, 256 pages) : digital file. - Strategic management collection, 2150-9646 . - Strategic management collection, .
List of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606490730
10.4128/9781606490730 doi
1 BEP
International business enterprises.
Strategic planning.
Globalization.
Global strategy global competitive advantage business model value creation value proposition value disciplines market participation supply chain infrastructure global management model global industry global branding innovation outsourcing offshoring
[genre]
HD2755.5