Direct selling : a global and social business model /
Cochran, Sara L., 1981-
Direct selling : a global and social business model / Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson. - First edition. - 1 online resource (xv, 151 pages) - Selling and sales force management collection, .
Includes bibliographies and index.
Chapter 1. Entrepreneurial underpinnings of direct selling / Sara L. Cochran -- Chapter 2. Direct selling--from camels to cyberspace / W. Alan Luce and Victoria L. Crittenden -- Chapter 3. Direct selling distributor compensation plans / Anne T. Coughlan -- Chapter 4. Ethics and compliance in direct selling / Linda K. Ferrell and O.C. Ferrell -- Chapter 5. Direct selling in the global marketplace / William F. Crittenden and Victoria L. Crittenden -- Chapter 6. On the beneļ¬ts of direct selling / Robert A. Peterson -- Chapter 7. Opportunities and challenges in direct selling / Victoria L. Crittenden and William F. Crittenden.
For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry - to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637421147
Direct selling.
Direct marketing.
Direct selling. Social selling. Empowering people. Business model. Channel of distribution. Gig economy. Independent contractors. Micro-entrepreneurs. Entrepreneurial spirit. Compensation plans. Ethics and compliance. Go-to-market strategy. High tech--high touch. Code of ethics. Self-efficacy. B2C marketplace. Economic and social benefits.
Electronic books.
HF5438 / .D574 2021
Direct selling : a global and social business model / Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson. - First edition. - 1 online resource (xv, 151 pages) - Selling and sales force management collection, .
Includes bibliographies and index.
Chapter 1. Entrepreneurial underpinnings of direct selling / Sara L. Cochran -- Chapter 2. Direct selling--from camels to cyberspace / W. Alan Luce and Victoria L. Crittenden -- Chapter 3. Direct selling distributor compensation plans / Anne T. Coughlan -- Chapter 4. Ethics and compliance in direct selling / Linda K. Ferrell and O.C. Ferrell -- Chapter 5. Direct selling in the global marketplace / William F. Crittenden and Victoria L. Crittenden -- Chapter 6. On the beneļ¬ts of direct selling / Robert A. Peterson -- Chapter 7. Opportunities and challenges in direct selling / Victoria L. Crittenden and William F. Crittenden.
For scholars, this book is built on a strong foundation of valid and reliable research endeavors. The authors have published research on direct selling in high quality, reputable and peer-reviewed academic and practitioner journals. Thus, this book can add foundationally to the research efforts of academics who are conducting research in a wide variety of topics (such as sales, women empowerment, business strategy, ethics, distribution models, gig economy, and global entry - to name a few), as well as to members of the press who want reliable and valid content upon which to build their stories. The book's content is also particularly informative for policymakers at the local, state, national, and international levels. For students, reading this book will offer a variety of insights, particularly related to the intricacies of channel selection and design. Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637421147
Direct selling.
Direct marketing.
Direct selling. Social selling. Empowering people. Business model. Channel of distribution. Gig economy. Independent contractors. Micro-entrepreneurs. Entrepreneurial spirit. Compensation plans. Ethics and compliance. Go-to-market strategy. High tech--high touch. Code of ethics. Self-efficacy. B2C marketplace. Economic and social benefits.
Electronic books.
HF5438 / .D574 2021