China doing business in the Middle Kingdom /
Strother, Stuart C.
China doing business in the Middle Kingdom / Stuart C. Strother. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012. - 1 electronic text (232 pages) : illustrations, digital file. - International business collection, .
Part of: 2012 digital library.
1 (pages 219-226) and index.
1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index.
This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492284
International business enterprises--China.
China international business foreign direct investment (FDI) expatriate joint venture global business
HF3836 / .C456 2012
China doing business in the Middle Kingdom / Stuart C. Strother. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012. - 1 electronic text (232 pages) : illustrations, digital file. - International business collection, .
Part of: 2012 digital library.
1 (pages 219-226) and index.
1. Introduction -- 2. History, philosophy, and religion -- 3. Culture -- 4. Economy -- 5. The consumer market -- 6. Marketing strategy -- 7. Sourcing in China -- 8. Business structures -- 9. Staffing and employment -- 10. Business etiquette -- 11. Negotiation -- 12. Daily life -- Notes -- References -- Index.
This book introduces the reader to essential information regarding business in China. Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the "Middle Kingdom" into one of the world's largest consumer markets and one of the world's most productive centers of innovation. This book covers topics such as history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606492284
International business enterprises--China.
China international business foreign direct investment (FDI) expatriate joint venture global business
HF3836 / .C456 2012