Business writing for innovators and change-makers /Dawn Henwood.
Henwood, Dawn,
Business writing for innovators and change-makers /Dawn Henwood. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2020. - 1 online resource (xiii, 194 pages) : illustrations (some color) - Corporate communication collection, .
Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material.
A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781951527792
Business writing.
Business communication.
Marketing. Marketing collateral. Messaging. Pitch decks. Pitching. Proposals. Technical writing. Grant applications. Business plans. Business writing. Business communications. E-mail. Productivity. Blogging.
Electronic books.
HF5718 / .B875 2020
Business writing for innovators and change-makers /Dawn Henwood. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2020. - 1 online resource (xiii, 194 pages) : illustrations (some color) - Corporate communication collection, .
Chapter 1. The change-maker writing process -- Chapter 2. Everyday e-mails -- Chapter 3. Marketing e-mails -- Chapter 4. Web writing -- Chapter 5. Website giveaways -- Chapter 6. Blog posts -- Chapter 7. Grant applications and proposals -- Chapter 8. Pitch decks -- Chapter 9. Business plans -- Chapter 10. White papers -- Chapter 11. One-pagers -- Chapter 12. Training material.
A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a variety of communication situations, from e-mails to pitch decks.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781951527792
Business writing.
Business communication.
Marketing. Marketing collateral. Messaging. Pitch decks. Pitching. Proposals. Technical writing. Grant applications. Business plans. Business writing. Business communications. E-mail. Productivity. Blogging.
Electronic books.
HF5718 / .B875 2020