Business in Action /by Courtland L. Bovee and John V. Thill.
Bovee, Courtland,
Business in Action /by Courtland L. Bovee and John V. Thill. - [Place of publication not identified], Pearson College Div, (c)2012. - 486 pages: Loose Leaf ; 27.5 cm.
PART 1 Setting the Stage: The Business of Business -- 1 Developing a Business Mindset -- 2 Understanding Basic Economics -- 3 The Global Marketplace -- 4 Business Ethics and Corporate Social Responsiblility -- PART 2 Building the Framework: Business Ownership and Enterpreneurship -- 5 Forms of Owenership -- 6 Entrepreneurship and Small-Business Owenership -- PART 3 Guiding the Enterprise: Leadership, Organization, and Operations -- 7 Management Roles, Functions, and Skills -- 8 Organization and Teamwork -- 9 Production Systems -- PART 4 Supporting the Workforce: Motivation and Huamn Resources -- 10 Employee Motivation -- 11 Human Resources Management -- 12 Labor Relations -- PART 5 Satisfying the Customer: Marketing, Sales, and Customer Support -- 13 The Art and Science of Marketing -- 14 Product and Pricing Strategies -- 15 Distribution and Marketing Logistics -- 16 Customer Communication -- PART 6 Managing the Money: Accounting and Financial Resources -- Appendix A Business Law -- Appendix B Risk Management -- Appendix C Information Technology -- Appendix D Personal Finance: Getting Set For Life.
"Business in Action is uniquely positioned to help todays readers become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect."
9780132828819
HF1008 / .S564 2012
Business in Action /by Courtland L. Bovee and John V. Thill. - [Place of publication not identified], Pearson College Div, (c)2012. - 486 pages: Loose Leaf ; 27.5 cm.
PART 1 Setting the Stage: The Business of Business -- 1 Developing a Business Mindset -- 2 Understanding Basic Economics -- 3 The Global Marketplace -- 4 Business Ethics and Corporate Social Responsiblility -- PART 2 Building the Framework: Business Ownership and Enterpreneurship -- 5 Forms of Owenership -- 6 Entrepreneurship and Small-Business Owenership -- PART 3 Guiding the Enterprise: Leadership, Organization, and Operations -- 7 Management Roles, Functions, and Skills -- 8 Organization and Teamwork -- 9 Production Systems -- PART 4 Supporting the Workforce: Motivation and Huamn Resources -- 10 Employee Motivation -- 11 Human Resources Management -- 12 Labor Relations -- PART 5 Satisfying the Customer: Marketing, Sales, and Customer Support -- 13 The Art and Science of Marketing -- 14 Product and Pricing Strategies -- 15 Distribution and Marketing Logistics -- 16 Customer Communication -- PART 6 Managing the Money: Accounting and Financial Resources -- Appendix A Business Law -- Appendix B Risk Management -- Appendix C Information Technology -- Appendix D Personal Finance: Getting Set For Life.
"Business in Action is uniquely positioned to help todays readers become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect."
9780132828819
HF1008 / .S564 2012