Arts and entrepreneurship /edited by J. Mark Munoz and Julienne W. Shields.
Munoz, J. Mark,
Arts and entrepreneurship /edited by J. Mark Munoz and Julienne W. Shields. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018. - 1 online resource (xvi, 150 pages) - Entrepreneurship and small business management collection, .
Includes bibliographies and index.
Part I. Understanding arts entrepreneurship -- 1. The value(s) of arts business / Joobin Ordoobody, Alireza Saify, and Per Darmer -- 2. We are not a commercial firm / Deirdre McQuillan -- 3. Creating value in the performing arts industries: a process for arts entrepreneurs / Sara Theis and Mark C. Samples -- Part II. Arts culture, values and internationalization -- 4. Cultural embeddedness in the arts / Deirdre McQuillan -- 5. Art entrepreneurship and internationalization at home: internationalization strategies of theaters from a central European country / Paraskevi Karageorgu and Andreja Jaklic -- Part III. Pathways to growth and success -- 6. Exploring the emergence of contemporary art galleries in Istanbul: the effectuation perspective / Aytug Sozuer -- 7. ARTrepreneurship: shifting to a business mindset in a creative world / Sonia BasSheva Mañjon and Melissa Crum -- 8. Development of performance-based class projects in the arts / Larry Stapleton and J. Mark Munoz -- 9. Strategic entrepreneurship in self-employment in the arts / Robert Moussetis -- 10. Strategic thinking in arts entrepreneurship / Todd A. Stuart -- Conclusion -- About the Contributors -- Index.
Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631576348
Arts--Economic aspects.
Arts--Marketing.
Entrepreneurship.
arts arts and entrepreneurship entrepreneurship
Electronic books.
NX634 / .A787 2018
Arts and entrepreneurship /edited by J. Mark Munoz and Julienne W. Shields. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2018. - 1 online resource (xvi, 150 pages) - Entrepreneurship and small business management collection, .
Includes bibliographies and index.
Part I. Understanding arts entrepreneurship -- 1. The value(s) of arts business / Joobin Ordoobody, Alireza Saify, and Per Darmer -- 2. We are not a commercial firm / Deirdre McQuillan -- 3. Creating value in the performing arts industries: a process for arts entrepreneurs / Sara Theis and Mark C. Samples -- Part II. Arts culture, values and internationalization -- 4. Cultural embeddedness in the arts / Deirdre McQuillan -- 5. Art entrepreneurship and internationalization at home: internationalization strategies of theaters from a central European country / Paraskevi Karageorgu and Andreja Jaklic -- Part III. Pathways to growth and success -- 6. Exploring the emergence of contemporary art galleries in Istanbul: the effectuation perspective / Aytug Sozuer -- 7. ARTrepreneurship: shifting to a business mindset in a creative world / Sonia BasSheva Mañjon and Melissa Crum -- 8. Development of performance-based class projects in the arts / Larry Stapleton and J. Mark Munoz -- 9. Strategic entrepreneurship in self-employment in the arts / Robert Moussetis -- 10. Strategic thinking in arts entrepreneurship / Todd A. Stuart -- Conclusion -- About the Contributors -- Index.
Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631576348
Arts--Economic aspects.
Arts--Marketing.
Entrepreneurship.
arts arts and entrepreneurship entrepreneurship
Electronic books.
NX634 / .A787 2018