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Gaspar, Julian E.

Introduction to global business : understanding the international environment and global business functions / Julian E. Gaspar, Texas AetM University, Leonard Bierman, Texas AetM University, James W. Kolari, Texas AetM University, Antonio Arreola-Risa, Texas AetM University, Katherine T. Smith, Texas AetM University, Corpus Christi, L. Murphy Smith, Texas AetM University, Corpus Christi. - Third edition. - Boston, MA Cengage 2023. - XX, 428 Seiten : Illustrationen, Diagramme, Karten

PART I FOUNDATIONS OF GLOBAL BUSINESS Chapter 1: The Rise of Globalization -- Chapter 2: The Evolution of International Business -- Chapter 3: Regional Economic Integration -- Chapter 4: The International Flow of Funds and Exchange Rates -- PART II GLOBAL BUSINESS ENVIRONMENT Chapter 5: The Cultural Environment -- Chapter 6: The Legal and Political Environment of Global Business -- Chapter 7: Corruption and Ethics in Global Business -- PART III GLOBAL BUSINESS STRATEGY AND ORGANIZATION Chapter 8: Entry Strategies in Global Business -- Chapter 9: Control of Global Business -- Chapter 10: The Organization of Global Business -- PART IV MANAGING GLOBAL BUSINESS Chapter 11: Global Human Resource Management -- Chapter 12: Global Marketing -- Chapter 13: Global Operations and Supply-Chain Management -- Chapter 14: Global Financial Management -- Chapter 15: Accounting and Taxation in Global Business.



ISBN: 9780357717011

Subjects--Topical Terms:
Multinationales Unternehmen.
Globalisierung.
Internationales Management.
Management.

Index Terms--Genre/Form:
[genre]

LC Class. No.: HD62 / .I587 2023