Managing sport events /
Greenwell, T. Christopher, 1967-,
Managing sport events / [print] T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk. - Champaign, Illinois : Human Kinetics, (c)2014. - xi, 228 pages : illustrations ; 30 cm
Includes bibliographies and index.
Chapter 1. Understanding the sport event industry -- chapter 2. Event conceptualization -- chapter 3. Event bidding -- chapter 4. Event staffing -- chapter 5. Event budgeting -- chapter 6. Event sponsorship -- chapter 7. Event marketing -- chapter 8. Media promotion and relations -- chapter 9. Contract considerations -- chapter 10. Risk management and negligence -- chapter 11. Event services and logistics -- chapter 12. Event-day management -- chapter 13. Postevent details and evaluation.
Whether it's a local event, county championship or international competition, running a successful sport event requires the knowledge and skills of planning organising, promotion, leadership and communication. This title provides the principles and practices related to effective event management.
9780736096119
2012038835
Sports administration.
Special events--Management.
GV713.S559.M363 2014 GV713
Managing sport events / [print] T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk. - Champaign, Illinois : Human Kinetics, (c)2014. - xi, 228 pages : illustrations ; 30 cm
Includes bibliographies and index.
Chapter 1. Understanding the sport event industry -- chapter 2. Event conceptualization -- chapter 3. Event bidding -- chapter 4. Event staffing -- chapter 5. Event budgeting -- chapter 6. Event sponsorship -- chapter 7. Event marketing -- chapter 8. Media promotion and relations -- chapter 9. Contract considerations -- chapter 10. Risk management and negligence -- chapter 11. Event services and logistics -- chapter 12. Event-day management -- chapter 13. Postevent details and evaluation.
Whether it's a local event, county championship or international competition, running a successful sport event requires the knowledge and skills of planning organising, promotion, leadership and communication. This title provides the principles and practices related to effective event management.
9780736096119
2012038835
Sports administration.
Special events--Management.
GV713.S559.M363 2014 GV713