Advertising, promotion, and other aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / [print] Terence A. Shimp, - ninth edition - Mason, Ohio : South-Western Cengage Learning, (c)2013. - xxii, 729 pages : illustrations ; 29 cm

Previous edition published in 2010.





1111580219 9781111580216


Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

HF5415.123.A567.A384 2013 HF5415.123.S556.A384 2013

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